2012 Honda Cr-z Ex on 2040-cars

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Honda, GM supposedly working together on PHEVs, autonomous cars

Back in 2013, Honda and General Motors announced that they would work together on hydrogen fuel cell vehicles (pictured). The stated goal was to develop "commercially feasible fuel cell and hydrogen storage" for around 2020, but there was no discussion at the time that any actual H2 vehicles would come out of the program. Things are evolving with that partnership, maybe. There are rumors circling this week that the two automakers are now working together on plug-in hybrid vehicle technology and autonomous technology. The supposed new facet to the GM-Honda partnership doesn't just focus on a powertrain, reports The Yomiuri Shinbun, but also in getting suppliers to lower prices because now you have two automakers ordering parts together. Building plug-in hybrids and fuel cell cars together might be a thing, too, Yomiuri says. The 2013 hydrogen partnership was made between two leaders in the field (the announcement press release talks says, "GM and Honda rank No. 1 and No. 2, respectively, in total fuel cell patents filed between 2002 and 2012." But if these new rumors are true, then it's more of a bit of catch up for Honda (which had a great but unsuccessful car in the Accord PHEV) while GM gets more tech to better challenge Toyota. That's how the Yomiuri presents it, anyway. A Honda spokesperson told AutoblogGreen that, "Honda and GM's collaboration in the co-development of next generation fuel cell systems is making good progress. Engineers are discussing how we might expand the relationship utilizing each other's strengths, but there is no fixed plan regarding specific areas or timing." News Source: Yomiuri Shinbun via Inside EVs Green Rumormill GM Honda Hydrogen Cars PHEV partnership

2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Honda scraps 2017 sales target amid concerns over quality

Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent