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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Euro Honda Civic Type R engines are American-made

With 306 horsepower and 295 pound-feet of torque, the latest Honda Civic Type R stands among the top of the current front-wheel drive, hot hatch heap. Sadly for the time being, it's exclusive to European buyers, and folks on this side of the pond might be waiting until 2017 to experience one. American Type R fans can be proud in the meantime, though. That's because the 2.0-liter turbocharged heart in each car doesn't come from Japan or Europe, but instead from Honda's Anna Engine Plant in Ohio. In a new video, the company is showing just a little of what goes into that production. Honda has been building engines at the Anna plant since 1985 and added the capability to produce the new, turbocharged units last year. The automaker currently employs 2,600 people there. In addition to the Type R mill, the factory makes the four- and six-cylinder powerplants for models like the Accord, Civic, CR-V, Acura ILX, TLX, and RDX. Honda intends to offer the next-gen Civic in coupe, sedan, and five-door hatch body styles in the US, and based on the company's concept, the Type R engine might come here in a two-door body. Regardless of the shape it's wrapped in, we look forward to experiencing the turbo 2.0-liter on America's roads.

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.