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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Honda and Acura expand CPO offerings to include 10-year-old cars

With valuations having gone ballistic, buyers are spending more than ever to purchase used cars at the same time cars with 100,000 miles or more are now considered just mildly used. Effectively, the market is full of folks splashing what was new-car money not long ago on a vehicle that would have been considered all used up. Nevertheless, used car sales, especially manufacturer Certified Pre-Owned (CPO) programs, are booming. Anything that can help a shopper with peace-of-mind about what they're getting would be a boon to the process, which is why Honda and Acura have revamped their CPO program to include a wider range of used cars.  At the bottom, the new HondaTrue Used tier now accepts vehicles up to ten years old, with no mileage limit. This wasn't the case before. The entire vehicle is covered for 100 days or 5,000 miles after purchase, whichever comes first. Used buyers at this tier also benefit from common CPO perks such as roadside assistance, trip interruption reimbursement (if your new-to-you used car breaks down far from home), and one complimentary oil change within the first year or 12,000 miles. As with the other two tiers, this one offers an exchange policy for another Honda CPO vehicle within three days or 300 miles. Above that, HondaTrue Certified accepts Hondas up to five years old. The entire vehicle is covered for one year or 12,000 miles after the original new vehicle warranty expires, and the powertrain-only warranty runs for seven years from the vehicle’s model year or 100,000 miles on the odometer. This one offers a second free oil change within the first year as well. HondaTrue Certified+ is only for vehicles purchased within their new vehicle warranty coverage period — so, under four years old and with less than 48,000 miles. It provides the same powertrain coverage as HondaTrue. Acura says its CPO division has posted five straight years of growth and had a record-breaking 2021, allowing it to take over Audi's spot at #4 for luxury CPO sales. Its Acura Precision CPO now offers an Acura Precision Used tier for its vehicles up to ten years old, with no limit on miles. After purchase, each Acura Precision Used vehicle gets complete and powertrain coverages for up to six months or 7,500 miles.

Honda Civic Type R Concept hits the ground running ahead of Geneva debut

We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.