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Honda's new hybrid will cut use of rare-earth metals

Honda will start selling a hybrid vehicle later this year that will reduce the use of rare-earth metals in the hybrid-electric motor's magnets. The Japanese automaker worked with Japanese metal supplier Daido Steel Co. to develop a process that eliminates the use of rare-earth elements such as terbium or dysprosium. The first vehicle to feature this process will be the Honda Freed subcompact minivan, which is based on the platform of the Fit and will go on sale in Japan later this year. The new technology will help free Honda from its dependence on China, which produces about 90 percent of the world's rare-earth metals. The new process uses what's called the "hot deformation method" to eliminate the need for the heavier metals and likely reduce hybrid-engine costs. Honda's new hybrid motors use a lighter rare-earth material called neodymium. With both electric and hybrid vehicle production forecast to grow within the next few years, rare-earth metal demand is forecast to rise by 14 percent a year to more than $9 billion by 2019, Automotive News says, citing an estimate from technology-research company Technavio Research. Honda estimates that the new process cuts the cost of making the motors' magnets by about 10 percent while reducing their weight by about eight percent, Reuters says. Additionally, neodymium is found in Australia and North America, as well as China. Honda has been selling a gas-powered version of the Freed in Japan since 2008. Three years later, Honda started selling a hybrid version of the minivan, which was rated to get 51 miles per gallon on the Japanese driving cycle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Daido Steel and Honda Adopt World's First Hybrid Vehicle Motor Magnet Free of Heavy Rare Earth Elements – Honda Freed, on sale this fall, will be the first hybrid vehicle to adopt new magnet – Daido Steel Honda TOKYO, Japan, July 12, 2016 - Daido Steel Co., Ltd. and Honda Motor Co., Ltd. became the world's first companies to achieve practical application of a hot deformed neodymium magnet containing no heavy rare earth*1 and yet with high heat resistance properties and high magnetic performance required for the use in the driving motor of a hybrid vehicle. This heavy rare earth-free hot deformed neodymium magnet will be applied first to the all-new Honda FREED, scheduled to go on sale this fall.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

This three-cylinder Honda is faster than a Bugatti Veyron

Honda's S660 roadster, a tiny Japanese sports car that makes a Mazda MX-5 Miata look large, is powered by a three-cylinder engine that puts out 63 horsepower. As you might imagine, it's not very fast. Stick that engine into a vehicle that closely resembles the HondaJet, though, and it sets a new FIA class record of 261.875 miles per hour at the Bonneville Salt Flats. While the S-Dream Streamliner's three-cylinder, 600-cc engine is similar to the one found in the S660, it has been heavily modified to produce what Honda claims is three times the original amount of power. A Veyron-beating top speed from roughly 190 hp is still plenty impressive. The record car topped out at 266 mph at one point, but it didn't match that speed on the return run. The team of 16 Japanese Honda engineers, who were chosen from a pool of 100 volunteers, set a new FIA World Record for a vehicle in the class – Category-A Group-1 Class-4 – and even bested Honda's previous land speed record at Bonneville, set by the Honda Racing F1 team in 2006. The V10-powered F1 car averaged 248.548 mph. The aerodynamic vehicle was piloted by Japanese motorcycle rider Hikaru Miyagi, who can now claim having driven the fastest Honda car ever. The company still has some way to go, though, before one of its land vehicles surpasses the HondaJet, which can travel at approximately 485 mph. Related Video: Featured Gallery Honda S-Dream Streamliner News Source: HondaImage Credit: Honda Honda Lightweight Vehicles Racing Vehicles Special and Limited Editions fia world record bonneville salt flats honda s660