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The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.

Surprise! McLaren and Honda finally call it quits

It's been coming for a long while, so it should surprise no one to learn that McLaren and Honda have finally called it quits. Sources confirmed to Motorsport.com and Sky Sports that the two companies have finally settled on a deal that will end a partnership that has been nothing but heartache and tears. McLaren has reportedly inked a three-year deal to use Renault engines, ending in 2020 along with the current engine regulations. This also means McLaren driver Fernando Alonso is likely to extend his contract beyond the end of this season. When Honda first announced it was returning to F1 with McLaren, fans had visions of Fernando Alonso and Jenson Button reliving the glory days of Ayrton Senna and Alain Prost in the late 1980s. The truth couldn't be further removed. At points, McLaren has struggled to make it the full race distance, much less win races and fight for championships. Frankly, it's been embarrassing for both Honda and McLaren. No one comes out a winner here. Honda has sullied any reputation it had in F1, while Alonso's talent and McLaren's engineering expertise were both wasted the past few seasons. According to Motorsport.com, McLaren will get the same engine parity as the factory Renault Sport team as well as Red Bull Racing. Assuming that McLaren can provide a competitive chassis, that should vault it at least into the middle of the pack. Team principal Zak Brown hasn't been quiet about his frustrations. After both McLaren drivers failed to finish in Italy, Brown told Sky Sports, "We need to get more competitive. This weekend showed we're not making any significant progress." Meanwhile, Toro Rosso will switch from Renault to Honda power, with Toro Rosso driver Carlos Sainz Jr. making the move to Renault. What that means for Red Bull's junior team is unclear. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."