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2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2015 Honda Civic Type R First Drive [w/video]

"VTEC just kicked in, yo." What's now a tired meme was once the greatest part of Honda ownership: the abrupt switch in power and tone as the engine's variable valve timing switched to the high-rev profile. The original VTEC gave way to i-VTEC, a continuously-variable system that works better on paper, but lacked the two-mode thrill. Fast forward to the 2015 Civic Type R, which combines modern VTEC with turbocharging for the first time on this nameplate. It's a pair as perfect as peanut butter and jelly. Or Han and Chewie. With ratings of 306 horsepower and 295 pound-feet, it's the most powerful Civic ever sold. Boost just kicked in, yo. The Civic Type R has always been an object of unfulfilled desire for enthusiasts in the US and Canada. While Europe and Japan have had multiple generations of the hottest Civic, we made do with the less powerful versions carrying the Si badge. Unfortunately, the 2015 model is another one we can't have. That said, this Euro-spec car's heart will form the basis of a new Civic Type R that's coming to America, possibly as early as 2016 as a 2017 model. The US will even get a cool five-door hatchback shell similar to the one you see here. If the next North American model – previewed by the coupe concept from this year's New York Auto Show – is any indication, our tenth-generation Civic is headed in a welcome styling direction. And before the Type R arrives, sweet turbo/VTEC goodness is promised in the form of a 1.5-liter four-cylinder engine that will power less sporty Civic models, including an Si that will slot below the Type R. There is an anchor's worth of stopping power available. Proving how focused the new Type R is towards gearheads, the sole transmission option is a six-speed manual, which makes it easy to exploit the engine's 7,000 rpm redline and 6,500 rpm power peak. This engine-speed ceiling is a thousand revs lower than the last naturally aspirated Type R. Indeed, the era of turbocharging seems like the end of Honda's history of screaming high-rev motors. But forced induction trades revs for torque. The new car has more than twice the oomph of the previous, 198-hp Type R. Our question then, is if that power and torque come with any character. The 2015 Honda Civic Type R is a very capable car, both on the street and at the track. We expected a stiff ride, but it's not bone-jarring. Double-jointed front struts and a clever knuckle design isolate steering from the up-and-down movement of the suspension.