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Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

Honda has finally killed the unloved CR-Z hybrid hatch

Last week we told you that the CR-Z would bow out in Japan with a Final Edition, a typical limited-run job with some badging and unique cosmetic elements. Now Honda has announced that the CR-Z is going away in the US, according to Car and Driver. But there won't be any fond farewell for the two-seat hybrid hatch here. It won't return for the 2017 model year. We expected this – a long time ago, frankly. It's not so much that the CR-Z was a bad idea, or that the car itself wasn't fun to drive on some level. It's more about the promise it failed to fulfill. The car's predecessor, the first-generation Insight hybrid, was more fun to drive in spite of having no pretension of sportiness. And although Honda tried to claim a spiritual connection, the CR-Z had very little to do with the pulse-raising CRXs of yore, which in sportier trims were a flat-out riot to drive. Instead, the CR-Z paired lukewarm driving dynamics with some appalling styling and ergonomic choices. It was heavy and not terribly powerful or efficient. Its only real enthusiast calling card was an available manual transmission, something no other hybrid offers, sporty or otherwise. Given that it was unloved by Americans from the start, the most surprising thing about the CR-Z is how long it lingered on the market. Not every car works; that's the nature of things. Whatever was wrong with the CR-Z could have been addressed with the sort of emergency refresh that the last-generation Civic got in response to being widely panned by critics and consumers. Instead, the CR-Z rotted on the vine rather than getting an investment to fulfill its original promise. In the meantime, the highest-zoot supercars and Honda's own Acura NSX have made hybridization cool again. There's no reason a small hatch couldn't benefit from some on-demand electric torque. In many respects, the CR-Z's time is now. It wasn't quite the right thing and arrived at definitely the wrong time. That's a shame, but don't cry over the CR-Z. It's gone to a better place. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Car and Driver Green Honda Coupe Hatchback Hybrid Performance

HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.