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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Honda Civic Hatchback production design pops up in patent shots

Here's a surprise (not!) – the production Honda Civic Hatchback is going to look almost exactly like the concept Honda Civic Hatchback. We can make this judgment based not on common sense, but on a round of patent images uncovered by the Hondaphiles over at the CivicX forums. Notice we said "almost exactly like the concept." There are some obvious changes on this new five-door hatch compared to the Geneva Motor Show showcar, particularly on the front and rear fascias. In back, the twin center-exit exhausts are gone (boo – though those might come back for hotter Si or Type R models), with no visible outlets on these images. In front, the overall look of the fascia is the same, but we're betting it will be toned down – expect less gloss black trim and a smaller chin spoiler. While it goes without saying, the new Civic Hatch will also ditch the more traditional concept car trimmings. Those big wheels, aggressive side sills, and neon-green accents also won't make production. But the good thing here is how true the production model will stay to the concept. The rear spoiler is still there, and the overall look of that shapely rear end is unchanged. And of course, from the B-pillar forward, this is the same Civic we've enjoyed in both Coupe and Sedan varieties. While it's a safe bet that these images are legit, we couldn't find anything in the US Patent and Trademark Office's website. We've reached out to Honda to get confirmation on these pics. Stay tuned. Related Video:

Honda planning a second Vezel for developing markets

The new Honda Vezel was designed as a global product. Unveiled at the Tokyo Motor Show in November, the compact crossover is already going on sale in Japan, will soon reach Europe and will eventually hit the North American market as well - albeit with a different name and engine lineup. But it won't be sold everywhere.
According to Autocar India, the Vezel was originally earmarked to reach the emerging market on the subcontinent, but the declining value of the rupee has apparently forced Honda to rethink its strategy. Instead, the Japanese automaker is now expected to develop a second compact crossover - one more cost-effective to produce locally - for sale in India and other, nearby developing markets.
The new model would be based on the Brio, a hatchback that's smaller than the Fit (on which the Vezel is based) and built in India, Thailand and Indonesia. Honda has already enlarged the Brio's platform to create the Amaze sedan and Mobilio minivan. Building a crossover on the same platform would reportedly require some re-engineering - particularly around the wheel wells - but would apparently still be more cost-effective than importing the Vezel.