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Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.

Sampling toys and tools in the Honda Dream Garage

I have two Hondas in my modest garage. One is a 1972 CB450 that I cherish but rarely ride, the other a 2014 HRR216 mower that my neighbors probably wish I'd use more often. Not quite dream garage material, but I like my trusty Hondas all the same. So I was pretty geeked to visit what Honda calls its Dream Garage. Spoiler alert: There was no actual garage. The various Honda products were spread out over a few acres of private land. And before you ask, no, the HondaJet wasn't in attendance. No confining garage meant I got to try a bunch of this stuff out. Honda makes such a wide variety of products, and so many of them, that it is the number one maker of engines in the world, having built 28 million in 2014. Highlights included a smattering of motorcycles, some rugged side-by-sides, the Uni-Cub assistive mobility device/powered stool, a few boats, Honda's latest cars, and snowblowers. Yep, in Southern California in July. They used damp sawdust for demonstrations, which meant I got to run a giant snowblower in a t-shirt. Watch the video above to see me ride, drive, walk behind, and be assisted by some of Honda's latest gear that isn't a car. Some of my favorites: The Grom. I've wanted to ride one since it came out a couple years back. This miniature motorcycle is hilarious and surprisingly rideable given its 125-cc single, which puts out about eight horsepower. It'll do 45 mph pretty easily, which feels fast on this baby bike. The only thing that takes getting used to is the time required to glance down at the instruments – they're way down there. Otherwise, it's a normal motorcycle with tiny wheels and a tinier engine. Riding the Uni-Cub was another dream experience of mine. It's much more intuitive than a Segway and makes you look slightly less goofy. I felt like I was in an OK Go video. It was neat. One item that didn't make the video is the NM4 you see here: crazy anime-inspired styling, a dual-clutch transmission, and then more crazy styling. The DCT means your left hand and foot get a rest. I still grabbed for the clutch every time I started the bike, though. Old habits and their hard deaths. Honda is also putting a dual-clutch transmission into one of its newest side-by-side offerings, but it was only on display and not available to pilot. I drove one with a traditional auto and another with an automated manual – and paddle shifters!

NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video: