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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Based on wing, next Civic Type R may go eleventy billion mph

Honda just returned to the hot hatch arena with the new Civic Type R. And what a beast it is. But as we know, there's already a new Civic on its way. That is slated to include a new Type R as well, and that's just what our spy photographers have caught undergoing testing at the Nurburgring. Underneath all that camouflage we can see that this prototype is packing an aggressive front end, a giant rear wing, and a trio of tailpipes protruding out the back. Expect the new Type R to offer even more power than the current one, which already produces a stonking 306 horsepower and 295 pound-feet of torque. That's already enough to propel the existing model to 60 miles per hour in 5.7 seconds and lap the Nordschleife in a front-drive record-beating 7:50.63. (Though not enough to match the Ford Focus RS, as we recently found out.) Best of all, we've got good cause to be optimistic that the new Civic Type R will be offered in the United States (unlike the current one) to dice it with the likes of that new fast Ford. We're told that the new Civic will be rolled out first as a sedan, then as a coupe, followed by the five-door hatch, the warmed-up Civic Si, and finally the Type R. That means we should look for Honda's new hot hatch to arrive in about a year from now as a 2017 model. In the meantime, you can scope out the latest spy shots in the gallery above. Related Video:

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t