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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

California approves unmanned self-driving car trials

Given the number of tech companies that call California home, it's no surprise the state has been quick with forward-thinking legislation to support the development of self-driving vehicles. And almost four years to the day since driverless trials on public streets were first approved, a new bill has been signed off by Governor Jerry Brown that permits autonomous car tests without a human passenger overseeing proceedings. Rather than applying throughout the Golden State, the bill is specific to a pilot project headed by the Contra Costa Transportation Authority. At San Ramon's Bishop Ranch business park, EasyMile's 12-seater shuttles will ferry workers around the site, which will include traveling on some public roads. The approval also covers GoMentum Station: A ghost town within the Concord Naval Weapons Station where Honda has been testing its driverless car technologies. Recently, Uber-owned Otto also signed up to test self-driving trucks on the site. Google and Apple have also expressed interest in the naval base testbed, according to the transport authority. Apple's autonomous plans are still the subject of much speculation, but in the immediate future, Google seems like a natural partner. Manual controls including a steering wheel and pedals are not required in test vehicles under the new bill (since there won't be anyone on hand to use them), but for safety's sake cars must not exceed 35MPH during trials. Google has been testing versions of its cute little driverless pods without any form of manual controls for some time now, as it's of the opinion that humans are simply not a "reliable backup" to its self-driving smarts.This article originally appeared on Engadget.Related Video: Government/Legal Honda Technology Emerging Technologies Autonomous Vehicles California politics engadget driverless

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