2011 Honda Ex-l on 2040-cars

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Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.

Honda City Adventure off-road scooter concept shown at EICMA

Set aside the cars and trucks for a minute and you'll see that Honda still builds a huge variety of machinery: everything from power equipment to jets to robots – and a whole lot more in between. But what's caught our attention today is a motorcycle... of sorts. Headlining the Japanese company's lineup at the EICMA motorcycle show this week is the City Adventure concept. Though little in the way of details were released, the vehicle seeks to blend the go-anywhere capability of an endurance off-road motorcycle with the convenience and versatility of an urban scooter. That means chunky off-road tires, disc brakes, shielded handlebars, and a movable windscreen, among other elements. The result is a concept for now, but Honda says it foreshadows "a new development direction for adventure-focused machines." If reception is positive enough, Honda might put something like this into production. While the City Adventure concept is surely the most unusual of the motorcycles Honda brought to the Milanese expo this year, it's not the only one. Alongside it, the company is showcasing the new CRF1000L Africa Twin adventure bike, a range of new 500cc bikes, a trio of 750cc New Concept bikes with dual-clutch transmissions, a revised version of the Integra maxi scooter, and new colors for a host of other models as well. Scope out the full details in the press release below. New City Adventure concept revealed alongside CRF1000L Africa Twin and six heavily revised mid-sized machines - City Adventure concept indicates a new development direction for adventure-focussed machines - European show debut for CRF1000L Africa Twin - Range of rider-focussed upgrades for A2 licence-friendly CB500F, CB500X and CBR500R - Revised looks and added practicality for NC750X, NC750S and Integra - New functionality for unique Dual Clutch Transmission technology - New paint options for VFR1200X Crosstourer,, CB650F, CBR650F, CBR300R and SH125i Honda today reveals its full 2016 motorcycle line up at the EICMA show in Milan, comprising six mid-sized capacity machines with a range of significant updates, and the return of one of motorcycling's most illustrious names in the form of the CRF1000L Africa Twin. With an eye to the future, Honda has also revealed its new City Adventure concept machine, offering a unique new interpretation of the idea of adventure on two wheels.

Five signs Honda cares about enthusiasts, again

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda. The company that built some of Formula One's most successful engines, helped launch the tuner market and gave the world a seminal supercar, has watched competitors of all stripes surge by it for the hearts, minds and dollars of enthusiasts. Until now. Honda put the rest of the auto world on notice at the New York Auto Show, revealing a jaw-dropping Civic concept, confirming the Type R will come to the United States and even adding a hatchback to the 2016 Civic line. Throw in the Acura NSX and much-improved ILX for Honda's luxury sibling, and it's undeniable the company is regaining its swagger. Once again, Honda is serious about performance, and here's five reasons why enthusiasts should believe. The Honda Civic Concept Looks Great We're psyched about the Civic concept, which was a surprise reveal earlier this month at the New York Auto Show. Clad in bright neon green, the concept edged out the Lincoln Continental for first place in our Editors' Choice awards at the show. As Editor-in-Chief Sharon Carty put it, "The color hurts so good." Yes, the green is blinding, but you don't have to squint to see the 10th generation of the Civic. Honda's concepts are the real deal, and this is the car (mostly) that will launch this fall. It's attractive, with a long hood, curvaceous sides and a simple but sporty grille. The powertrain lineup will include a 1.5-liter VTEC turbo four-cylinder paired with a six-speed manual, which should be a treat for enthusiasts. With its fresh looks and intriguing mechanicals, the concept previews an everyday driver you can get excited about. Obviously, we are. The Hatchback Returns Yep, the Civic is getting a five-door hatch in the United States. It's been a while. Honda last offered a Civic hatch for a brief time in the mid-2000s, and only as the lower-volume Si model. The new hatch will be produced at Honda's factory in the United Kingdom and imported to the United States. That's a win-win for Honda: it's using excess capacity in the UK to satiate a niche market for US buyers. The annual hatch production is reportedly expected to be 30,000 to 40,000 units, which is a drop in the bucket for the Civic lineup and its massive though declining sales.