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'Butching up' the 2017 Honda Ridgeline

Honda has announced a number accessories for the Ridgeline at the Chicago Auto Show: black roof rails, cross bars, running boards, and fender flares; a skid plate; a hard tonneau cover; special 18-inch wheels with all-terrain tires; and a towing kit. Most of these items are to be expected, while a few others raise an eyebrow. It appears that Honda is testing the waters to see if there is an audience for a "butched up" Ridgeline. The skid plate, fender flares, and all-terrain tires all move it a step in that direction visually. I'm not absolutely certain, but I don't think these accessories, which have a slight nod towards off-roading, have been offered by Honda in the past. Perhaps an informed reader can clarify that? There's been no word yet as to whether the tire size is larger, but looking at the image, it appears the tire may have a slightly taller sidewall. I believe the factory 18-inch tire offered is a 265/60, so this may be a 265/65 tire. Again, someone at the Chicago show could clarify this. As tepid as this may seem, it's a start. That's the good news. If these items prove successful, they may just push Honda enough to offer a beefed up trim level. Fingers crossed. This concludes my series of Ridgeline reports. I'm hoping to be at the New York Auto Show in March, and the Ridgeline is on my list of vehicles to crawl all over. If I learn of anything new, you can be assured I will report it here. Related Video: Image Credit: Honda Honda Truck open road

Honda's next-gen fuel cell concept will debut in LA, along with more Civic updates

Honda is bringing a new concept to the this month's Los Angeles Auto Show called the FCEV Concept. "FCEV" stands for something, and no, it's not "funky chicken earns victory" or other such nonsense - it's short for fuel-cell electric vehicle, a market that Honda has played in, most recently, with its hydrogen-powered FCX Clarity.
The FCEV is nothing more than a styling exercise (click above to enlarge the sketch) for an eventual production fuel-cell vehicle set to hit US and Japanese dealers in 2015 (sorry Europe, you're stuck waiting). It's not heading to LA to tell us anything about the wider application of the technology used in the FCX Clarity, so fans of hydrogen power shouldn't get too excited. Still, the news that Honda is still pondering a wider-spread for its fuel-cell technology is quite exciting.
"The Honda FCEV Concept demonstrates the company's vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles. As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future," said Mike Accavitti, senior vice president of American Honda.

2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.