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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

McLaren collaborating with Honda future road cars?

McLaren and Honda may expand their alliance beyond the world of Formula 1, according a report from the UK's Autocar, which quotes McLaren CEO Martin Whitmarsh.
Citing the multi-year deal, Whitmarsh remarked at last weekend's Hungarian Grand Prix, "It's a pure Formula 1 contract, but we've already been looking at automotive technology and we're sharing that very openly. Our road car strategy at the moment has no other automotive partner and Honda would be a good place to collaborate."
Still, we wouldn't count on seeing a McLaren-Honda road car in the near future. According to Autocar, McLaren's road-car division is already tied up working on a rival for the Porsche 911, called the P13.

The glorious return of the Civic Type R

This is it Honda fans, the moment you've all been waiting for. This is the new generation Civic Type R that will finally come to the US. Or at least it pretty much is. Technically this is still a prototype, and the production model will be shown early next year. However, based on Honda's recent Civic "concepts," you can rest easy knowing nothing major is going to change. The biggest change you'll probably see is in paint finish. The concept here has been given an interesting brushed aluminum-look vinyl wrap. If you're really have to have it, there's probably a decal shop nearby that could hook you up. View 22 Photos Moving past that, the Type R takes the standard hatchback and adds aggression rather than lightness. The front bumper is widened with extra slats, along with the fenders front and rear. It also gets a deeper chin spoiler in bare carbon fiber with a red accent stripe. Up on the hood is the intriguing addition of a scoop. We assume it's functional, and we imagine it feeds a top-mounted intercooler like the scoops on the Subaru WRX and last Mazdaspeed3. According to rumors, the engine under the scooped hood could produce as much as 340 horsepower. The sides of the car also get carbon fiber side skirts to go along with the front spoiler. The widened fenders accommodate fat wheels shod with 245 width tires. This leads to the back where the Type R once again receives an over-the-top rear wing, which we assume to be just as functional as the last one. The rear of the Type R also gets one more cool feature. It has functional, triple tailpipes, just like the Ferrari 458 Italia and the F40. Honda also brought attention to the exhaust by painting the center pipe red. We don't yet know the exact purpose of the third pipe, but we're excited to find out. As previously mentioned, this is just a "concept" and the production model will be shown early next year. After that, the Type R will be released in Europe first during the second half of 2017. US availability has not been announced yet. Related Video: Related Gallery Honda Civic Type R Concept Paris Motor Show Image Credit: Live photos copyright 2016 Drew Phillilps / Autoblog Paris Motor Show Honda Hatchback Performance honda civic type r hot hatch 2016 paris motor show civic type r hot hatchback