2008 Honda Cr-v Ex on 2040-cars

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Honda withdraws LMP2 prototype from Pikes Peak

Things don't always go as planned, especially when it comes to racing. That's the lesson that Honda had to learn the hard way at Pikes Peak this year. Unfortunately that means that the ARX-04b LMP2 prototype won't be running up the mountain in this weekend's Race to the Clouds. Honda was slated to run its new LMP2 prototype at Pikes Peak, but a series of misfortunes meant that the entry had to be withdrawn. The prototype was set back with a series of mechanical difficulties, chief among them a turbocharger failure that inflicted damage on the vehicle's engine. That left Honda with little choice but to withdraw the entry. "We some had some problems that forced us to miss practice on Tuesday and Wednesday," Honda spokesman Eric Mauk confirmed in correspondence with Autoblog. Given that Justin Wilson – despite his extensive experience particularly in open wheels – is considered a rookie at this event, "race rules state that he must practice all three sections of the race course before the race. With just two days of practice left (you can only practice one section a day due to time constraints), we could not do that, so we had to withdraw." It's an unfortunate turn of events for Honda and Wilson, to be sure, but the manufacturer will still be entering a number of other vehicles at Pikes Peak this weekend. Included among them are the electric CR-Z prototype, and the NSX that is serving as pace car for the event. All told, Honda is fielding 13 entries in 11 different classes.

Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

New Odyssey ads feature Honda Vac, star power

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
In three spots, anthropomorphic children's rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There's also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.