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In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

Honda adds 1.39 million more vehicles to Takata recall to fix Civic and Accord

Honda is already recalling millions of vehicles in the US to replace their driver's side Takata airbag inflators, and now the company is adding 1.39 million more to repair that part on the passenger's side, as well. This expansion covers the 2001-2005 Civic and the 2003-2007 Accord with a four-cylinder engine. According to the documentation from the National Highway Traffic Safety Administration, the broadening of this campaign brings the total number of cars from Honda in need of the fix on the passenger's side to 2.3 million. Honda had previously believed that the issue with Takata passenger's side was only a regional problem for high-humidity areas. However, NHTSA determined that the components were in need of a national recall, like their driver's side counterparts. The same problem affects these as the other Takata parts where prolonged exposure to moisture could cause the propellant to ignite too quickly. This can make shrapnel shoot at occupants in an airbag deployment. Up to seven fatalities have been linked globally to this happening. Honda owners affected by the company's latest expansion to its Takata recall will be notified by mail in the next 60 days. Related Video: Statement by American Honda Regarding Nationwide Recall of Certain Takata Passenger Front Airbag Inflators Jun 15, 2015 - TORRANCE, Calif. Nationwide recall of passenger front airbag inflators in 2001-2005 Civic and 2003-2007 Accord will add approximately 1.39 million inflators not previously subject to recall or safety improvement campaign No change to national recall of driver front airbag inflators announced on May 28 Honda today announced that it will initiate a national recall to replace, free of charge, Takata passenger front airbag inflators installed in certain 2001-2005 Civic and 2003-2007 Accord models sold in the United States following a recently announced defect determination by Takata. The recall will add 1.39 million passenger front airbag inflators not previously subject to either a recall or safety improvement campaign. In its preliminary announcement on May 28, Honda stated that it would recall a more limited population of vehicles. That announcement, which was based on the specific regional nature of the defect determination made by Takata, indicated that approximately 350,000 additional passenger front airbag inflators would be added to inflators included in an earlier regional action (14V-700).

Next CR-Z to lose hybrid powertrain, go with turbo four

The Honda CR-Z has been treading water for years and has already left the European and Australian markets. Meanwhile, it has hung to life in the US with 3,562 total units sold in 2014. The little coupe looks like it should be a winner, though, as the reinterpretation of the classic CRX for the modern age. Unfortunately, a serious lack of performance to back up the sporty styling lets the model down. Although rumor has it, the CR-Z that drivers keeping asking for could be just a few years away. An anonymous source related to Honda's Tochigi, Japan, development center told Car and Driver that a significantly more potent new generation of the CR-Z is on the way to dealers in 2018 with a possible unveiling in 2017. "The new coupe will be a force to reckon with," the insider said. The new CR-Z would reportedly be slightly larger and would be based on a shortened version of the next-gen Civic's platform. Car and Driver even speculates a possible branding change to become the Civic CR-Z. The most encouraging change for performance fans, though, is the coupe finally ditching the IMA hybrid in this market in favor of the 2.0-liter turbocharged four-cylinder from the European Civic Type R. The engine would allegedly be detuned to around 280 horsepower for this application from the 306 hp in the CTR. The hybrid isn't going away entirely, though. For the Japanese market, the CR-Z would use Honda's 1.5-liter turbocharged four-cylinder with electric assist to make around 200 hp. Until anything official comes out, it might be best to treat all of this tantalizing info with a large grain of salt. Rumors of a future CR-Z using the next-gen Civic platform have circulated since 2013, and there has been speculation about using the CTR engine, too. Related Video: