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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Toyota raises Japanese base wages for first time since 2008

Toyota is on track for record profits, and in return, its Japanese workers are receiving their first increase in base wages since 2008, plus higher pay based on seniority and a larger bonus for 2014. The Japanese automaker predicts the average laborer will net a 2.9 percent income gain.
The average Toyota employee will earn 2,700 yen ($26.28) more each month, a 0.8 percent increase from last year. Workers will also receive about 7,300 yen ($71.09) more monthly based on seniority and promotions. Finally, the company's union pushed through a median bonus of 2.44 million yen ($23,768) for 2014, the highest in 6 years.
The pay boost comes as Toyota forecasts a record 1.9-trillion yen ($18.5 billion) profit for the fiscal year ending on March 31, according to Bloomberg. It has been helped by the Japanese government's efforts to weaken the yen on international markets and expand inflation. Prime Minister Shinzo Abe has been asking businesses to increase compensation to end years of deflation and offset upcoming higher sales taxes. Honda and Nissan have also raised their wages there in recent months.

Racy, mysterious Honda spied in Spain

The next-gen Honda Civic five-door has been spotted near the IDIADA Proving Grounds in Spain, and Pistonudos was able to snap several photos of it covered in camouflage there. However, compared to the last spy shots we saw of this body, there have been some odd changes made for the latest test car. In front, the grille still wears a similar look to the pre-refresh Acura ILX like in the last photos. Although, this version might be a bit closer to production because as in the patent drawings, the air dam now sports three lower intakes. In profile, this Civic is largely the same as the earlier shots too, but now you get a better look at the tail's shape. The big, lightweight wheels and small brake discs are certainly odd on this example, though. The rear is where things get really strange because of the three exhaust pipes right in the middle of the bumper. Making things even weirder, the center one has a smaller diameter than the others. Because the Honda Civic Concept used a single, center-mounted setup, perhaps this is a way to test that design. Taken in total, this Civic test car is a head-scratcher. The bizarre exhaust layout and big wheels suggest a performance version, but the rest of the design doesn't look aggressive enough. One possible explanation is that Honda is testing a few components for the next Civic SI here. That would explain why some bits look racy but not the whole car. Related Video: