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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key

Honda flaunts freshened 2014 Civic Coupe at SEMA

Honda took the wraps off its 2014 Civic Coupe (red car pictured above) and 2014 Civic Si (gray car in the gallery below) at SEMA today, revealing a mid-cycle refresh for each model. The standard Civic coupe benefits from several cosmetic enhancements, while the Civic Si gets the bulk of its improvements under the hood - precisely where the enthusiasts want them.
The best-selling Civic Coupe sports a new front fascia that is "fun and sporty," says the automaker. The more aggressive snout is a step in the proper direction, as its new shape and exclusive grille design gives the two-door a distinctive appearance that sets it apart from its sedan sibling. The rear end follows the same design language, as the lower portion of the urethane bumper gains some character - its smooth surface has been resculpted and recontoured. Newly available 18-inch wheels complete the exterior transformation.
The 2014 Civic Si benefits from a larger spoiler and new wheels, but the big news is in the powertrain. Honda has massaged the 2.4-liter i-VTEC engine and opened up the exhaust system. As a result, output climbs to 205 horsepower (up from 201) and torque increases to 174 pound-feet (up from 170). The power gains aren't extraordinary, but they should allow the coupe to hit 60 miles per hour from a standstill in about six seconds flat and still return over 30 mpg on the open road. Scroll down for the official release.