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Honda CR-V set to grow in its next-generation

It's been accepted that cars grow with each successive generation. Honda looks to be stretching that theory as it conducts testing of the next-generation CR-V. It's big. Judging by these images, Honda has essentially taken a CR-V and inserted a big, long door between the B- and C-pillars, stretching the wheelbase by what has to be several inches at the very least. This makes it a virtual certainty that when the new model debuts, it'll be with both five- and seven-passenger variants. Not only will this give Honda an advantage over basically all of its two-row-only competitors, it'll also create separation between its new entry level CUV, the HR-V. Judging by the camouflage, we're also betting Honda has made some serious changes to the front end while still using the old CR-V's bones. You can see the engineers have jury-rigged some hefty auxiliary lights on the front fenders, since the entire fascia has been covered. And in back, there are (weirdly for a CR-V) two prominent exhausts. Judging by these images, the next CR-V is still pretty early in its development cycle. We wouldn't expect it to debut before early 2017. Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda fielding 11 entrants at Pikes Peak, including 532-hp Odyssey

Is it possible for a minivan to be more exciting than an Acura NSX? Well, Honda is trying to find out by entering a 532-horsepower Odyssey into the 2013 Pikes Peak International Hill Climb with IndyCar racer Simon Pagenaud behind the wheel.
Starting with a stock Odyssey, Honda dropped in a turbocharged 3.5-liter V6 producing an estimated 532 hp and 460 pound-feet of torque as well as racing suspension, tires and brakes and one of the biggest roll cages you're likely to ever see. If this van looks familiar to you, you aren't alone - it's a veteran of the Tire Rack One Lap of America.
In addition to this super minivan, Honda will also be entering a first-gen NSX, CR-Z hybrid, Fit EV and Acura TL into the competition as well as five motorcycles and an all-terrain vehicle. Scroll down for the full details on Honda's comprehensive assault on Pikes Peak.