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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Buckeye Current back on track at Pikes Peak with new rider [w/video]

After suffering a major setback, the Buckeye Current electric motorcycle racing team of students from Ohio State University looks set to take on the 2015 Pikes Peak International Hill Climb on June 28. The squad's longtime rider Rob Barber suffered a crash on the bike during practice for the event. Now, three-time Pikes Peak 450 Pro Class winner Joe Prussiano (pictured above) has taken over to challenge the mountain for the group. In some ways, Buckeye Current is the scrappy underdog of the electric motorcycle racing world. The student team has definitely shown speed, though. In 2013 and 2014, its bikes took consecutive third place finishes in the Isle of Man TT Zero with Barber in the saddle. This year the squad's sights are set on Pikes Peak with a new bike called the RW-3, and the aim is for a possible overall motorcycle record. Utilizing a frame from a Honda CBR1000RR, the students created the 7.8-kWh battery pack, carbon fiber fairing, and electronics system. The team estimates the cycle is making over 134 horsepower and is capable of an average speed of 76 miles per hour up the hill climb. Following Barber's crash, the RW-3 had to be rebuilt, but it has now passed tech inspection to race up the mountain again. Scroll down and check out Prussiano's first ride of the RW-3 on America's Mountain. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. BUCKEYE CURRENT RALLIES TO COMPETE IN THE 2015 PIKES PEAK INTERNATIONAL HILL CLIMB Buckeye Current, the student electric motorcycle team at The Ohio State University, has completed its latest all-electric racing motorcycle. RW-3 will compete in the 2015 Pikes Peak International Hill Climb June 28. This follows on the success of the team's 2013 and 2014 Isle of Man TT Zero performances in which renowned rider Rob Barber piloted the team's RW-2 and then RW-2.X vehicles to third place victories, achieving the title of the world's fastest collegiate electric motorcycle two years in a row. After earning two podium finishes at the Isle of Man, the team was looking ahead to a new challenge. This year the team had to create an entirely new bike to conquer Pikes Peak. RW-3 is designed to average 76 miles per hour through the course with a top speed of 125 miles per hour. The battery pack holds 7.8 kilowatt-hours of energy on board and contains 972 individual 18650 cylindrical battery cells.