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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

'Trouble-free day! No joke': Honda-powered Toro Rosso F1 car debuts

LONDON — Honda's Formula One partnership with the Toro Rosso team got off to a positive start on Wednesday with a seemingly smooth track debut of their new car on a limited mileage filming day in Italy. "Trouble-free day!! No joke," commented French driver Pierre Gasly on Twitter. New Zealander Brendon Hartley, who was at the wheel of the TR13 car at the wet Misano circuit, reported on Instagram that "the new girl ran super smooth." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda is starting over with the Red Bull-owned team this season after three seasons of failure with former champions McLaren left the Japanese engine manufacturer's reputation in tatters. A behind-the-scenes documentary, "Grand Prix Driver," released on Amazon recently shone a spotlight on the tension between McLaren and Honda that eventually led to the relationship tearing apart. It also revealed how the troubles had started before the launch of the car and were fully exposed once testing in Barcelona started when the car broke down repeatedly due to engine failures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. McLaren, who finished ninth out of the 10 teams last season, is now using Renault engines and hoping to be far more competitive. How Toro Rosso, and McLaren, fare this season will be among the intriguing sub-plots to the 21-race season that starts in Australia on March 25, with Mercedes and Ferrari again expected to be the frontrunners. Italy-based Toro Rosso, one of the smaller outfits on the starting grid, has taken the cynicism and gloom-mongering about its prospects in good heart. It put out a tongue-in-cheek Q&A at the time of the first engine fire-up that included the questions: "Did it take like six attempts to fire up?", "Did the engine blow up?" and "Did your factory catch fire after the engine started?" The respective answers were "Nope, the engine fired up on the first attempt," "Quite the opposite, it started just as planned" and "Our factory is perfectly fine, thanks for the concern." The final 'question' was simply, "Good luck, you'll need it." Reporting by Alan BaldwinRelated Video: Motorsports Honda McLaren Racing Vehicles F1 toro rosso

Honda delays JDM Legend over quality concerns

Honda has been having some quality issues lately, to say the least. Most of those have revolved around the airbags supplied by Takata, but not exclusively. The new Fit Hybrid, for example, has been subject to five consecutive recalls in the year since it launched. And now the Japanese automaker is reportedly delaying the launch of its new Legend sedan. The Legend, for those unfamiliar, is what Honda calls the Acura RLX in the Japanese Domestic Market – a model that has been subject to a handful of recalls in the United States, affecting components ranging from headlights to seatbelts to suspension bolts. Such quality control issues have prompted Honda to delay the introduction of its flagship sedan in its home market, pushing its arrival in Japanese showrooms back from the fall (when the model was revealed) initially to January 22 and now to February 20, according to the report from Bloomberg. The extra time is earmarked the give Honda engineers the opportunity to look into potential problems with the vehicle's radar safety system and its advanced hybrid powertrain, before introducing it to the local market. Hopefully further recalls can be avoided once deliveries have commenced.