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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Civic Type R will make 'at least' 276 hp from 2.0L turbo [w/video]

Honda may not actually be showing off the production form of its upcoming Euro-only 2015 Civic Type R at the Frankfurt Motor Show this year, but it did take advantage of the focused media attention to make a pretty cool announcement. In addition to dropping a really hot video of the new Type R testing at the Nürburgring Nordschleife, Honda Europe president, Manabu Nishimae, gifted us with some juicy details about the coming hot hatch.
Nishimae confirmed rumors that this Type R would make use of a turbocharged 2.0-liter engine, while telling us that the mill would be good for an output of "at least 280 PS." A raw conversion from PS (metric horsepower) to standard horsepower gives us a figure of about 276 hp, or very near the rumored figure of 300 galloping, front-wheeled ponies.
The company will need each ounce of output from its new 2.0-liter engine if it is to meet its stated performance target: making the Civic Type R the fastest front-wheel-drive production car around the 'Ring. Apparently this last session of testing, with World Touring Car Championship driver Gabriele Tarquini at the wheel, has already gotten Honda close to the lap record. Scroll down to read Honda's brief press release about the upcoming Type R, and, more importantly, to listen to the car as it's throttled around the track.

Honda revamps F1 engine for McLaren

Things haven't been going smoothly for Honda since returning to Formula One, and the Japanese automaker says the challenge has been greater than it anticipated. But after a stronger showing at the recent Hungarian Grand Prix, Honda says its reliability issues are behind it and is working on introducing a revamped engine for the second half of the season. "I am confident our reliability problems are now behind us, which means we can turn our attention to increasing power," Honda racing chief Yasuhisa Arai told Autosport. "After the summer shutdown our plan is to apply a new-spec engine using some of our remaining seven tokens." The "tokens" to which Arai refers are a way for the FIA to limit engine development. The power units are broken down into 66 such tokens in the regulations, and each engine supplier can change up to 32 of them throughout the season. The allowance was at first afforded only to returning suppliers Mercedes, Ferrari, and Renault, but Honda succeeded in convincing the FIA to allow it the same leeway. Honda has been spending its development tokens on fixing reliability issues, but will shift its focus to improving performance. The McLaren team that Honda powers has only gotten both of its cars to the finish line at two out of 10 races this season. Most of those problems came down to the new engine package. That's compared to only two retirements the team suffered last season, when it was still under Mercedes power, and none the year before. In Hungary, however, the team not only got both cars to the finish line, but placed both in the points for the first time this season. "The sport has changed immensely since the McLaren-Honda 'glory days'," said Arai. "The current technology is much more sophisticated, and it is tough to make a good racing car. We knew it wouldn't be easy, but perhaps we didn't imagine it would be this hard." The Japanese manufacturer is now spending the summer break developing its power unit. Many of those changes are expected to be rolled out in time for the Belgian Grand Prix later this month, with the rest to follow in the ensuing races. Beyond reliability, engine performance is particularly important for the high-speed races at Spa and Monza, where the subsequent Italian Grand Prix will be held early next month. Related Video: