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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda shows off Civic Tourer ahead of Frankfurt debut

This is the new Honda Civic Tourer that will be appearing at the Frankfurt Motor Show next month and that will go on sale in Europe early next year. Created by Honda's European studio, it tweaks the lines and the glasswork of the five-door Civic to create a more muscular profile below the shoulder.
When it's time to haul, a lower load height allows access to a slightly higher floor, arranged so that it creates a flat surface when the rear seats are folded. Honda says the Civic Tourer offers class-leading interior space, the cargo area able to swallow 624 liters from the floor to the window line with the rear seats up, 1,668 liters with the rear seats down and items piled up to the roof. Extra storage can be had in below-floor spaces, and even the rear seat bolsters can flip up to make space for tall goods. An included tonneau cover hides valuables in the back and can be stored out of the way when not in use.
Under the hood will be either the Earth Dreams 1.6 i-DTEC diesel engine or the 1.8 i-VTEC petrol engine, working through a choice of manual or automatic transmissions. An adaptive damper system aims to provide handling to match the looks, with available comfort, normal and dynamic settings.

Honda museum opens at company HQ in SoCal, first public day is next month

You don't see too many ordinary cars in automotive museums, and it makes sense. Rare luxury models, iconic muscle cars and obviously collectible vehicles are far more likely to get preserved and find themselves parked upon a climate-controlled pedestal someday. And yet, even if they may not be as collectible, everyday cars typically strike a stronger emotional and nostalgic chord in all of us. They firmly recall a specific time in our lives; what we were doing and where we were. Even if we never owned the car in question, ordinary cars were bound contribute to the overall landscape of your world.  Which is why finding a museum devoted to ordinary cars such a treat. Now, "ordinary" can have negative connotations, so perhaps "ubiquitous" is better to describe what you'll find in the new American Honda Collection Hall at the company's headquarters in Torrance, Calif. As you can see in the gallery above, there are pristine examples of the Hondas we grew up in, learned to drive in, brought us to college ... and those are just my own personal examples. Of course, there are also decidedly less ordinary examples such as the S2000 CR, Civic Type-R Limited Edition and Acura NSX, but apart from perhaps the latter, it would be rare for you to see such "Radwood-era" cars in a museum. You can also see some of the cars we've actually had the chance to review here on Autoblog: the 1999 Honda Prelude, the 1999 Honda Civic Si, the 1985 Honda CRX Si, and a handful of others.  According to Carl Pulley, who is the steward of the collection, the cars on display are just a taste of what is actually available since space was limited within the Collection Hall that's adjacent to HQ's primary lobby. He'll be able to swap different cars in or adopt a theme such as prominent examples from Honda's motorsports endeavors. Indeed, it isn't just Honda and Acura road cars -- we're just focusing on those because, you know, Autoblog. There are race cars, noteworthy motorcycles and even power equipment such as marine engines, generators and weed whackers.  While most car companies have a collection stored someplace, this one will actually be open to the public on a limited but regular basis. There will be scheduled "Cars, Bikes & Coffee" events hosted at the Collection Hall where people are invited to drive or ride their own piece of Honda history (all makes and eras are still welcome) to show off in Honda HQ's vast parking lot and come inside to check out the Collection Hall.