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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

US Honda Civic to get Type R engine

Honda is bent on kicking butt and taking names with its upcoming new Civic Type R, but since the Japanese hot hatch is based on the European model and isn't slated to come to the United States, it's been of little consolation to American enthusiasts. But if you're one of them, we've got good news for you. According to Spanish site Motor Y Racing, a US version of the Civic Type R is in the works. The salient part of the Type R that would make the oceanic voyage to US showrooms would be the 2.0-liter turbo four that's said to produce between 276 and 320 horsepower, but we could expect upgraded suspension, rolling stock and other equipment to come as part of the package as well. Just what form it would take we don't know. Currently American Honda offers the Civic as a coupe or sedan - not as a hatchback or wagon like it does overseas - so chances are that it'd be one of these betrunked body-styles that would get the upgrades. We're hoping for something more than an upgrade of the current Civic Si. Competing rumors suggest that Honda could offer that same engine in a revised version of the CR-Z hybrid hatchback, which has long been begging for a more potent powerplant. But that's not to say that Honda couldn't offer both with the new turbo VTEC engine. Having driven prototypes for more performance-oriented versions of both the Civic and the CR-Z at Honda's R&D center in Japan a little over a year ago, this writer could tell you that either prospect bodes well for the return of the red H badge to the high-performance arena.

2017 Honda Ridgeline boosts fuel economy by 5 mpg

The 2017 Ridgeline brings Honda back into the pickup segment later this spring, but the automaker has so far kept quiet about many of the new truck's specs. Thanks to the government, we now have fuel-economy ratings for the new model, and they compare well to the competition. Front-drive versions of the new Ridgeline get 19 miles per gallon in the city and 26 mpg highway. If you opt for all-wheel drive, the numbers are a point lower, at 18/25 mpg. That's are a decent upgrade over the last-gen truck, which was only offered with all-wheel drive and had ratings of 15/21 mpg for the 2014 model year. The related Honda Pilot crossover, which was new for 2016, does a touch better, with maximum fuel economy of 20/27 mpg on a front-drive model with the optional nine-speed automatic. Comparing the Ridgeline with the fresh crop of updated midsized pickups, the Honda fares well. For comparable models with a V6 engine, automatic transmission, and four-wheel drive, the Toyota Tacoma is the closest competitor, at 18/23 mpg. The Chevrolet Colorado and GMC Canyon aren't too far behind that at 17/24 mpg. The Honda actually comes pretty close to the ratings of four-cylinder, rear-drive versions of its competitors, beating some on the highway. Honda will exclusively offer the 2017 Ridgeline with a 3.5-liter V6 and a six-speed automatic. The company doesn't yet have powertrain specs, but the same engine makes 280 horsepower and 262 pound-feet of torque in the Pilot, so expect similar figures for the pickup. An in-bed stereo system is among the truck's innovative features, which should make the Ridgeline a great vehicle for tailgating and outdoor parties, and now we at least know it won't use that much fuel getting there. Related Video: