2007 Honda Accord Ex Sedan 4-door 2.4l on 2040-cars

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Honda Civic Tourer reminds us why we love wagons

It was the early 1990s when the last Honda Civic Wagon graced our shores, looking more like a squat five-door hatchback with an extra dose of charm. Well, Honda debuted the newest Civic Wagon Tourer at the Frankfurt Motor Show today, but, as we reported last month, it's a European model that will go on sale there early next year. There's still no word of it coming to the US.
The Civic Tourer was designed by Honda's European studio, and its overall look comes across as more muscular, sporty and stylish than both the sedan and two-door coupe, with bulging fenders and revised windows. Adrian Killham, large project leader for the Civic Tourer, has commented on the styling, saying, "Recently launched cars have tended to follow a similar style. The Civic Tourer has a different balance and appeal." We appreciate the sentiment, and the Tourer's shape is a big reason why we like it.
But we also like the 22 cubic feet of cargo space with the rear seats up, which grows to a gargantuan 59 cubic feet with the rear seats folded down. The big Civic will be powered by either a 1.8-liter four-cylinder petrol engine with i-VTEC or a 1.6-liter Earth Dreams i-DTEC diesel engine. Manual and automatic transmissions will be offered.

Honda worker dies in forklift accident at Ohio R&D complex

Ghouse Gulam, a contract worker at the Honda R&D Americas complex in Raymond, OH, died January 4 after being hit by a forklift and suffering a skull fracture. Union County Sheriff's Office Lieutenant Michael Justice tells Autoblog that this is still an open investigation, but there are no pending charges. He said it could be about three months for the authorities to make a final determination until the coroner's report is complete. According to Automotive News, the accident happened between two buildings on the site's campus, and the forklift was carrying an empty trash bin when it struck Gulam. A media release (as a PDF) from the Union County Sheriff's Office showed that police responded at 6:01 AM. Justice would not reveal the name of the driver, but said that the person had retained legal council. The US Occupational Safety and Health Administration also opened an investigation, according to AN. In a statement (in full below), Honda expressed sympathy to Gulam's family. "Associates of Honda R&D Americas are deeply saddened and extend heartfelt sympathy and condolences to family members, friends and colleagues." On Monday, January 4, 2016, at approximately 6:00 a.m. Ghouse Gulam, a contract worker at Honda R&D Americas, Inc. in Raymond, Ohio, was injured in an accident involving a forklift driven by another contract worker. On-site emergency personnel responded immediately to the incident, followed by emergency responders from the Raymond, Ohio based Liberty Township Fire Department. Mr. Gulam was transported by Liberty Township Fire to Memorial Hospital of Union County where he later passed away. Mr. Gulam, 61, was a resident of Livonia, Michigan. Local law enforcement officials were notified of the incident. With respect for the privacy of Mr. Gulam and his family, no additional details will be provided. Associates of Honda R&D Americas are deeply saddened and extend heartfelt sympathy and condolences to family members, friends and colleagues.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.