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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

This P-51 Mustang replica flies with a Honda Odyssey engine

The legendary WWII P-51 Mustang fighter ranks right up there with hot dogs, baseball, and apple pie. So sought after is the original Mustang that one of the 200 or so airworthy P-51s left will run you at least $1.5 million. That's why there's a thriving replica market with three-quarter-scale aircraft like this Titan T-51D Mustang. It looks every bit the part until you crack open the cowling and find not a howling Rolls-Royce Merlin V12, but the V6 from the Honda Odyssey minivan. To be precise, the Titan T-51 uses Honda's J35A6 60-degree SOHC V6. It's one version of the ubiquitous J-series engine, found in the Odyssey minivan as well as the Honda Pilot. Other variations of the Ohio-built powerplant pull duty in the Accord and several Acura models. But why a Honda V6? Titan Aircraft president John Williams says the company began production of the T-51 with a Rotax 912F four-cylinder boxer engine, but its 100-horsepower output wasn't cutting it for customers. They wanted "more power and more noise." So the search began for a lightweight, easily-packaged V6, leading first to a Suzuki 2.5-liter with 160 hp. "Our guys still wanted more power, so the next choice was either going to be a Chevy V8 or a Honda V6. The Honda is a little bit lighter and from a V6 standpoint, it's a brute. In the Honda Pilot or the Odyssey, it's rated from 240 to 250 horsepower," Williams explains. Converting the V6 to an airworthy powerplant requires minor modifications, such as swapping the stock engine control unit (ECU) for an aftermarket one. Car-specific parameters for things like anti-knock sensing and rev limiters simply don't work well in the air. "You don't want your timing retarded when you're trying to clear a tree," Williams chuckles. With a hotter Acura camshaft and exhaust modifications, the naturally aspirated Honda engine makes about 300 hp in the T-51D, Williams says. The V6 mates to a custom gearbox designed to yield a 2-to-1 reduction for the propeller. Rather than the original Mustang's crankcase oil, the Titan's nosecase uses automotive gear oil. And while the engine can obviously use regular unleaded from any gas station, it runs well on the 100-octane low-lead aviation fuel commonly found at airports. The T-51 is a kit airplane that buyers can build themselves for less than $100,000. And like most kit manufacturers, Titan offers a builder-assistance program to help with assembly.

2015 Honda Fit configurator will let you have it your way

Honda has released the online configurator for the all-new, 2015 Fit - a vehicle that was scheduled to launch earlier, but was delayed until this month. As is the case with the rest of the Japanese manufacturer's builders, there's not a lot to this one - pick a trim, transmission (where applicable) and a color, and you're all set.
The 2015 Fit will come in three grades, with the base LX offering up both manual and continuously variable transmission, air conditioning, Bluetooth, USB connectivity, a 60/40 split-rear seat and a four-speaker stereo, among lesser items. The LX starts at $15,525, not counting a $790 destination charge. Next up is the $17,435 EX, which adds 16-inch wheels, push-button start and a seven-inch display audio system complete with Pandora and text-message functionality. Like the LX, the EX can be had with either a manual or CVT, with the two-pedal setup commanding an $800 premium, regardless of trim.
The top-of-the-line EX-L, however, cannot be had with a manual. Getting the king of the Fit line will lock you into the CVT, although it adds an assortment of cow-based products, in the form of heated leather seats and a leather-wrapped steering wheel. Heated wing mirrors are also included in the $19,800 starting price. Navigation is an optional goodie, which tacks $1,000 onto the price and is only available on the EX-L. HD Radio and satellite radio are also included on the EX-L.