1996 Honda Accord 4 Door Lx on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2016 Honda Civic Coupe starts at $19,885, Touring for $26,960

Honda has posted prices for the 2016 Civc Coupe, which we liked quite a bit during our First Drive. The base LX trim starts at $19,885 (after $835 destination for all models). That's $410 more than the 2016 sedan in LX guise, which goes for $19,475. The previous-gen 2015 Civic Coupe LX went for $19,125. Honda keeps the features of the respective trim levels largely the same between the coupe and sedan. Even base cars come with amenities like LED running lights and a five-inch infotainment system. Where the two-door differs slightly is the unique LX-P version, which costs $21,685. It uses the same 2.0-liter four-cylinder with 158 horsepower and 138 pound-feet of torque, but gets the CVT standard. The LX-P also includes a moonroof, keyless entry with push-button start, and a remote engine starter. If you want to experience Honda's lauded 1.5-liter turbocharged four-cylinder's 174 hp and 162 lb-ft in the coupe, the least expensive option is the EX-T trim for $23,135. It also includes a seven-inch infotainment system, automatic climate control, and heated seats. The model is also only $100 more than the same version of the sedan. According to the numbers currently on Honda's site, the top two coupe trims are actually cheaper than their four-door counterparts. The EX-L with leather upholstery and an auto-dimming rearview mirror costs $24,260 as a two-door versus $24,535 as a sedan. The range-topping Touring model costs $26,960 and includes the Honda Sensing active safety suite, navigation, LED headlights, rain-sensing wipers and heated mirrors. In comparison, the Touring sedan sells for $27,335. We'll have to wait a little longer before the actual configurator is available to pretend that we're building our own. Related Video:

Xcar samples the new Honda Civic Type R

Honda is in the midst of launching the long-awaited new Civic Type R into an increasingly competitive hot-hatch market – in Europe, at least – and naturally had the good sense to invite Xcar to come and drive it. After a lengthy gestation period, Honda finally unveiled the new Type R at the Geneva Motor Show just a few months ago, driving 306 horsepower to the front wheels through an old-school six-speed manual transmission. That's more muscle than you'd get in just about any front-drive hot hatch to date, including the Volkswagen GTI, Seat Leon Cupra, and Renaultsport Megane 275 - not to mention some all-wheel drive machinery like the VW Golf R and Subaru WRX STI (if only by a nose). All of that adds up to a recipe for one heck of a ride if we've ever seen one, and we'll have our own impressions on how it drives soon enough. But if "soon enough" can't come soon enough for you, check out the video above to see what Xcar has to say about it.