1991 Honda Accord on 2040-cars

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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

At meeting with automakers, Trump launches new attack on NAFTA

WASHINGTON — Ten American and foreign automakers went to the White House on Friday to push for a weakening of U.S. fuel efficiency standards through 2025, while President Donald Trump used the occasion to launch a fresh attack on the North American Free Trade Agreement that has benefited the companies. A draft proposal circulated by the U.S. Transportation Department would freeze fuel efficiency requirements at 2020 levels through 2026, rather than allowing them to increase as previously planned. Trump's administration is expected to formally unveil the proposal later this month or in June. "We're working on CAFE standards, environmental controls," Trump told reporters at the top of the meeting, referring to the Corporate Average Fuel Economy standards for cars and light trucks in the United States. Trump said he wants automakers to build more vehicles in the United States and export more vehicles. But much of the hour-long meeting focused on NAFTA. Trump blasted the pact involving the United States, Canada and Mexico as "terrible" and noted that negotiations to make changes sought by his administration were ongoing. "NAFTA has been a horrible, horrible disaster for this country and we'll see if we can make it reasonable," Trump said. Automakers have called NAFTA a success, allowing them to integrate production throughout North America and make production competitive with Asia and Europe, and have noted the increase in auto production over the past two decades with the deal in place. They have warned that changing NAFTA too much could prompt some companies to move production out of the United States. The chief executives of General Motors Co, Ford Motor Co, Fiat Chrysler, along with senior U.S. executives from Toyota Motor Corp, Volkswagen AG, Hyundai Motor Co, Nissan Motor Co, Honda Motor Co , BMW AG and Daimler AG met with Trump, as did the chief executives of two auto trade groups. Major automakers reiterated this week they do not support freezing fuel efficiency requirements but said they want new flexibility and rule changes to address lower gasoline prices and the shift in U.S. consumer preferences to bigger, less fuel-efficient vehicles.

Some Hondas and an Acura can now take delivery of your Amazon packages

Some new Honda and Acura owners will now be able to have their Amazon packages delivered directly to their cars starting today. The company just announced a slew of compatible vehicles from the 2018 and 2019 model years that will be compatible with the service. Several other manufacturers offer the same thing — itÂ’s mostly GM and Ford vehicles, but some Volvos will also work. YouÂ’ll need to be a HondaLink or AcuraLink subscriber for the service to function. That subscription costs $110/year, so itÂ’s not exactly cheap. The compatible Hondas include the 2018-19 Accord (including the Hybrid), 2018-19 Insight, 2018-19 Odyssey, 2019 Passport and 2019 Pilot. The caveat here is that you'll need to have the Touring or Elite trim of any of those vehicles. As of now, the Acura RDX in any trim is the only compatible Acura. This system works just the same as it does in other vehicles. YouÂ’ll need to be parked within two blocks of your delivery address. Then the driver will locate your car, scan your package and unlock your vehicle. After placing the package in your car, the delivery person “requests” for the vehicle to be locked, which sends a notification to your phone confirming that your car is now locked with the package inside. ThereÂ’s a certain level of trust thatÂ’s necessary to let a total stranger gain access to your car, but you donÂ’t have to use the service if you donÂ’t want to. That $110 for HondaLink gets you a bunch of other useful stuff like remote vehicle start, remote lock/unlock, stolen vehicle locator and speed alerts and geofencing for parents. All of that can be set from an app on your smartphone.