2014 Honda Accord Sport on 2040-cars

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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Honda begins Micro Commuter testing

Autocar is reporting that Honda is about to start testing prototypes of its Micro Commuter, a petite EV that'll do adorable battle with the Renault Twizy if it reaches production.
Honda first showed the Micro Commuter, a so called super-urban vehicle, in November. Like the Renault, it features a 1+1 setup, meaning there's a central seat up front and a small backseat behind it. Honda has designed the tandem runabout for versatility, featuring a body that can be adapted for everything from child hauling to elderly passengers.
A rear-mounted electric motor draws power from a 15-kilowatt, lithium-ion battery, granting it a top speed of 50 miles per hour. With 37 miles of range, the Micro Commuter could be a neat urban solution. That said, these were figures that were announced in November, so we wouldn't be surprised to see them change as Honda gathers data from its new prototype testing program.

Honda has more tricks in store for next Civic Type R

While we can only admire the current Honda Civic Type R from afar, the next version is slated to make its way to American showrooms. That's not expected to happen until 2017, but our friends over at CivicX.com got a sneak peek at the engine that will provide its motivation. And it looks to be shaping up to be a real firecracker. Honda's latest 2.0-liter inline-four is slated to take its advanced design even further. Not only will it combine a turbocharger with the company's signature VTEC variable valve timing system, but closer inspection of the pictured engine reveals that it will also feature an electric actuator on the wastegate as well as a bypass valve integrated into the compressor housing. Expect the new Type R to be even faster and more potent than the current version. That's saying a lot considering that the existing Type R already packs 306 horsepower and clocked the fastest time for a front-drive car at the Nurburgring – besting the Renaults and Seats that diced it for top honors until now. It'll surely be an expensive piece of kit, though, which brings us to another potential piece of good news. This engine is tipped to make it into the lower-level Civic Si as well, albeit in a somewhat detuned state. As it is, the outgoing Civic Si packs 205 horsepower, so there's plenty of room to improve before it starts threatening even the existing Type R, let alone the more potent model to come. All of which tells us that the Si will be no slouch either, and with those features will surely prove a favorite once again in the tuner crowd. Related Video: