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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Honda Odyssey Special Edition bundles entertainment system, vacuum for $34,255

The crossover may have supplanted the minivan's popularity, but few vehicles match the capabilities provided by two big, sliding doors and a huge cabin for larger families. With that fact in mind, Honda has updated its highly popular Odyssey with a new Special Edition trim for 2016. Here's what you need to know. The Odyssey SE builds on the $33,305 EX trim by adding a rear-seat entertainment system with a 115-volt rear outlet, the HondaVAC vacuum cleaner, and satellite radio. Total cost for this family friendly tech? An agreeable $34,255, or less than $1,000. That price is extremely favorable compared to the 2015 Odyssey, where an entertainment-equipped Odyssey required the EX-L trim and retailed for $38,255, and a HondaVAC demanded the top-of-the-line Touring Elite trim and a check for $45,480. Bringing the entertainment system and HondaVAC into lower trim levels isn't going to impact the rest of the Odyssey lineup, though. The EX-L with rear-seat entertainment will still be offered, and its price has only jumped $550, while the Touring Elite's price has only jumped $150. And while it might seem like Honda is giving away the farm with the new SE, it's still worth noting that the EX-L adds a lot to the EX package, including a number of safety features, as well as heated leather seats and a power liftgate. Related Video: 2016 Honda Odyssey Poised to Clean Up and Entertain with HondaVAC™ and Rear Seat Entertainment Now Applied to New Special Edition Model High-value Special Edition includes premium features such as Rear Entertainment System, SiriusXM® Radio and HondaVAC™ to offer families even more choice of Honda's award-winning minivan Aug 3, 2015 - TORRANCE, Calif. The 2016 Honda Odyssey goes on sale August 4 with a trim lineup expanded to eight models and a starting Manufacturer's Suggested Retail Price (MSRP)1 of $29,275. Slotted between EX and EX-L trims, the MSRP for the new Special Edition (SE) is $33,375 With the acclaimed HondaVAC® and a comprehensive selection of premium features available lower in the trim lineup, along with class-leading EPA fuel-economy ratings of 19/28/22 mpg2 city/highway/combined, the 2016 Odyssey is designed to comfortably and efficiently accommodate the lifestyles of American families.