2014 Honda Accord Ex-l on 2040-cars

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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Alonso pins McLaren's woes squarely on Honda's shoulders

BARCELONA (Reuters) - Fernando Alonso spent more time on the tennis court than driving his ailing McLaren on Friday, with his tilt at the Indy 500 looking ever more inviting after another dark day on the Formula One racetrack. Alonso's home fans had barely settled in their seats for practice at the Spanish Grand Prix before his car's Honda engine blew in a mess of smoke and oil. Liquid then poured out of the car as it was tipped up by a recovery crane. Having failed to start in Russia two weeks ago due to an engine failure on the formation lap, Alonso departed the Barcelona circuit after a few choice words and later posted a picture on Instagram of himself playing tennis. "The engine was not good enough. We came out of the pitlane and there was a hole in the engine, and the oil was streaming out. It blew up after 400 meters," Alonso told reporters after returning for the second 90-minute practice session. He was last on the timesheets and reported that the engine was even slower. If the tennis photo looked like a dig at Honda, accompanied with the seemingly sarcastic comment "keeping the body active", he said that had not been his intention. "I have very little time in these weeks, with traveling, with planes," said the 35-year-old, who will go straight from Barcelona to Indianapolis on Sunday night to prepare for his debut in the 500 on May 28. "So when I discovered that I had two hours free, instead of being on the sofa and watching television, I went for some training. My dedication is still 100 percent to my fitness and my preparation. "It wasn't humor to go outside the circuit to play tennis, it was preparation. People got it wrong. I went out to have some fun and escape the circuit." McLaren, the second most successful team in Formula One history in terms of race wins, have yet to score a point in four rounds of this year's championship and are last in the standings. Honda's Formula One reputation, after two seasons of unreliability and poor performance, is meanwhile being dragged deeper into the mud. Alonso is out of contract at the end of the season and has said his future whereabouts would depend on who could offer him a winning car. "It's not my reputation, it's theirs (Honda's) – and it's their money, and their image," he said. "I try to drive as fast as I can but it's a much bigger problem for them." (Reporting by Alan Baldwin, editing by John Stonestreet) Related Video: This content is hosted by a third party.

Honda to import Euro market Civic hatch to America

If you look at the Civic sedan Honda offers in America and look longingly at the hatchback version it sells in Europe, we've got good news. The latest word has it that the Japanese automaker will start offering the Euro-spec hatch in North America. The reason, however, may surprise you. According to Nikkei Asian Review, Honda wants to start selling the Civic hatchback in America less because it thinks that's the model Americans want, and more because it has excess capacity at its plant in the UK. Bringing it to the US would also give Honda an entry against the Volkswagen Golf and other competitors. Honda's plant in Swindon, England, is its sole assembly location in Europe, where the company's market share has dropped to a reported one percent. That doesn't mean Honda is giving up on the European market and its strong currencies, but with models like the HR-V to be manufactured in Mexico and the new Fit/Jazz to be imported from Japan, the Swindon plant doesn't have enough vehicles to produce to make use of its annual capacity of 250,000 vehicles. Producing 30,000-40,000 Civic hatchbacks each year for North America would help pick up some of the slack, but not all of it. It would also only represent a small fraction of the number of Civic sedans Honda moves here. Last year Honda sold over 325,000 Civics in America and over 336,000 the year before, making the Civic its second- or third-most popular model here after the Accord and closely positioned with the CR-V crossover. The reported number of Civic hatchbacks it would sell here wouldn't even keep up with the smaller Fit, but would far overshadow the CR-Z hybrid hatchback. The bigger question that performance enthusiasts will be asking is: What does this mean for the prospects of getting the new Type R hot hatch over here? Revealed in production form at the Geneva show earlier this month, the new Civic Type R is based on the European hatchback in question. Prior to the emergence of this report, the official line was that we wouldn't get the new performance model because its bodystyle isn't offered here altogether, and that our version would more likely be based on the sedan. If the five-door model makes its way here, though, we can't help but wonder if the Type R might not follow close behind. Reached for comment, Honda's US office didn't have anything official to add, but we'll be watching this development closely to see how it plays out. Related Video: