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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

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Honda Civic Tourer... now with bikes!

Honda is rolling in to the Frankfurt Motor Show this year with a version of its Civic Tourer wagon. Called the Active Life concept, the modified Euro-market estate is outfitted specifically for cyclists. To that end, the Japanese automaker has equipped the show wagon with a rack capable of holding a pair of full-size bicycles – not on the roof, where you'd expect them to be, but inside the vehicle. With the rear seats folded down, and thanks in no small part to innovative fuel tank placement, the Civic wagon can swallow nearly 60 cubic feet – several more than the Ford Focus estate, for example, albeit less than the VW Golf Variant. The Honda Civic Tourer Active Life Concept is also equipped with a retractable arm for bicycle maintenance, a built-in air pump, a retractable bench, and toolbox, water tank, and front wheel holder integrated into the side of the trunk. There's a sleek box on the roof for accessories, too. And it's all capped by a special blue paint job with metallic gradation, silver roof, custom rear bumper, 18-inch alloys, and a customized interior with blue stitching, black headliner, and suede and leather trim. It'll be displayed alongside the Civic Tourer that recently set a world record for fuel efficiency. The bigger news, however, will be the presentation of the all-new Civic sedan. In short, there'll be plenty of Civic action to check out at the Frankfurt Messe this year, and we'll be on hand to catch it all. But in the meantime you can scope out this concept right here.Related Video: HONDA TO SHOWCASE THE CIVIC TOURER ACTIVE LIFE CONCEPT AT 2015 FRANKFURT MOTOR SHOW - Civic Tourer Active Life Concept makes its debut - GUINNESS WORLD RECORDS™ title-holding Civic Tourer 1.6 i-DTEC on display on Honda stand Honda will reveal the Civic Tourer "Active Life Concept" at this year's Frankfurt Motor Show, underlining the Tourer's class leading cargo space and versatility within the C-segment. The Concept study shows that style and space can work together; a custom paint colour further enhances the sleek and sporty exterior and an accessorised interior demonstrates the Concept's suitability for an active lifestyle and the needs of its customers. Utilising the unique centre fuel tank layout, the Civic Tourer Active Life Concept makes full use of its 1668 litres* trunk space and a low loading height.