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NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video:

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

2016 Honda Odyssey Special Edition bundles entertainment system, vacuum for $34,255

The crossover may have supplanted the minivan's popularity, but few vehicles match the capabilities provided by two big, sliding doors and a huge cabin for larger families. With that fact in mind, Honda has updated its highly popular Odyssey with a new Special Edition trim for 2016. Here's what you need to know. The Odyssey SE builds on the $33,305 EX trim by adding a rear-seat entertainment system with a 115-volt rear outlet, the HondaVAC vacuum cleaner, and satellite radio. Total cost for this family friendly tech? An agreeable $34,255, or less than $1,000. That price is extremely favorable compared to the 2015 Odyssey, where an entertainment-equipped Odyssey required the EX-L trim and retailed for $38,255, and a HondaVAC demanded the top-of-the-line Touring Elite trim and a check for $45,480. Bringing the entertainment system and HondaVAC into lower trim levels isn't going to impact the rest of the Odyssey lineup, though. The EX-L with rear-seat entertainment will still be offered, and its price has only jumped $550, while the Touring Elite's price has only jumped $150. And while it might seem like Honda is giving away the farm with the new SE, it's still worth noting that the EX-L adds a lot to the EX package, including a number of safety features, as well as heated leather seats and a power liftgate. Related Video: 2016 Honda Odyssey Poised to Clean Up and Entertain with HondaVAC™ and Rear Seat Entertainment Now Applied to New Special Edition Model High-value Special Edition includes premium features such as Rear Entertainment System, SiriusXM® Radio and HondaVAC™ to offer families even more choice of Honda's award-winning minivan Aug 3, 2015 - TORRANCE, Calif. The 2016 Honda Odyssey goes on sale August 4 with a trim lineup expanded to eight models and a starting Manufacturer's Suggested Retail Price (MSRP)1 of $29,275. Slotted between EX and EX-L trims, the MSRP for the new Special Edition (SE) is $33,375 With the acclaimed HondaVAC® and a comprehensive selection of premium features available lower in the trim lineup, along with class-leading EPA fuel-economy ratings of 19/28/22 mpg2 city/highway/combined, the 2016 Odyssey is designed to comfortably and efficiently accommodate the lifestyles of American families.