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Honda aiming for new mpg-record on European hypermile drive

Here's a warning that there will be a Honda Civic clogging up the right lane of a bunch of highways throughout Europe next month. Honda wants to set the Guinness World Record for best fuel economy for a car going through the European Union's 24 contiguous countries. To do so, we can't expect any high speeds on the autobahn. Two of Honda's finest from its UK factory will hit the road June 1 for a 25-day journey in a Honda Civic Tourer that will take the pair through two-dozen countries in 25 days. That means about 370 miles of very measured driving per day. The Civic Tourer will be equipped with a tracking device and other telematic services, and the goal is to see what kind of fuel economy the pair can get from the car's 1.6-liter i-DTEC engine. Honda isn't saying what kind of fuel-sipping figure it's looking to achieve over those three-plus weeks, which will take the car through countries such as the Netherlands, Germany, Italy, France and Spain, but the Japanese automaker is shooting for a fuel economy record irrespective of any type of powertrain, hybrids included. Take a look at Honda's press release below, and if you want to avoid or find the car en route, you can watch it on this tracker site. Honda targets new GUINNESS WORLD RECORDS™ title for fuel efficiency with 8,500mile drive across Europe Honda will put the real-world fuel economy of its super-efficient 1.6 i-DTEC engine to the ultimate test in an 8,500mile drive across all 24 contiguous EU countries, with the aim of setting a new GUINNESS WORLD RECORDS title for fuel efficiency. On Monday 1st June 2015, two members of Honda's European Research & Development (R&D) team will climb into a Honda Civic Tourer and set out on an epic journey from Aalst, Belgium. Heading towards the Netherlands and Germany, their trip will see them navigate the Continent in a clockwise direction, with the aim of returning to their starting point some 25 days later, on June 25th, having covered a planned total of 8,459miles. The GUINNESS WORLD RECORDS title attempt comes on the back of several independent tests which have proven Honda's 1.6 i-DTEC engine to consistently out-perform its quoted fuel efficiency in real-world driving conditions. Keen to once again underline this performance and in the challenging spirit for which the brand is famed, Honda aims to set a benchmark with a GUINNESS WORLD RECORDS title never before attempted in Europe.

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

2016 Honda Pilot earns IIHS Top Safety Pick+ score

The 2016 Honda Pilot earned a Top Safety Pick+ rating after tests by the Insurance Institute for Highway Safety. The crossover scored the agency's top Good score in all five evaluations, including the often tricky small-overlap frontal crash. The latest results give the 2016 Pilot the highest possible results from both NCAP and IIHS. In the small-overlap frontal crash, there were only four inches of intrusion in the passenger compartment, and the airbags did their job of protecting the dummy's head. Sensors showed a low risk of significant injuries. In comparison, the IIHS gave the 2015 Pilot Good scores in four tests, but the CUV had a Poor rating, the agency's lowest, in the small-overlap test. The optional Honda Sensing suite of safety functions put the Pilot over the top for the + score, and the tech earned a superior rating from the IIHS. The system combines a windshield-mounted camera and radar behind the grille and is available on the EX trim and above. It includes collision mitigating braking, a forward collision warning, lane keeping assist, lane departure warning, adaptive cruise control, and road departure mitigation. Related Video: All-new 2016 Honda Pilot Earns a 2015 TOP SAFETY PICK+ Rating from the Insurance Institute for Highway Safety (IIHS) Aug 21, 2015 - TORRANCE, Calif. 2016 Pilot offers the most comprehensive set of advanced safety and driver-assistive technologies ever available on a Honda vehicle Available Honda Sensing™ suite of advanced safety and driver-assistive technologies combines camera and radar systems to help detect vehicles, pedestrians and roadway markings Honda's aims to reduce collisions, injuries and fatalities involving its vehicles, using Honda Sensing™ technology The fully redesigned 2016 Honda Pilot (automobiles.honda.com/pilot/) has received a 2015 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention, bringing Honda one step closer to fulfilling the company's goal to be the first three-row mainstream SUV with the highest available U.S. government (NCAP) and IIHS safety ratings. This IIHS distinction includes a top rating of GOOD in five IIHS crash test modes including a top score of GOOD in the Insurance Institute's stringent small overlap frontal crash test.