2006 Honda Accord Ex on 2040-cars

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Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

NSX, S660, and a 4-motor CR-Z EV that goes like hell

AutoblogGreen Editor-in-Chief Sebastian Blanco was my road dog while visiting Honda's R&D center in Tochigi. Over the course of a long day of briefings, driving demonstrations, and a variety of strange-flavored candies, we saw quite a lot of what the company is planning for the next generation and beyond. Of course, Sebastian and I see the world through very different eyes. So, while he was busy getting details about the FCV Clarity successor, and asking tough questions about electrification (in other words, the important stuff), I was fixating on a tiny, two-seat sports car that will never come to America. Oh, there was an NSX, too. Honda's pre-Tokyo Motor Show meeting really did have plenty to offer for all kinds of auto enthusiasts, be they focused on fast driving or environmentally friendly powertrains. Seb's attendance let me focus on the stuff that's great for the former, while he wrote up high points of the latter. View 15 Photos S660 I joke about salivating over the S660, but honestly I was at least as excited to take a few laps in Honda's Beat encore, as I was to sample the Acura supercar. Conditions for the test drive weren't ideal, however. Two laps of a four-kilometer banked oval is not exactly nirvana for a 1,800-pound, 63-horsepower roadster. Still, I folded all six feet and five inches of my body behind the tiny wheel determined to wring it out. The immersion of the driving experience was enough to make it feel fast, at least. I shifted up just before redline in first gear with the last quarter of the pit lane rollout lane still in front of me. The 658cc inline-three buzzed like a mad thing behind my ear, vastly more stirring than you'd expect while traveling about 30 miles per hour. The S660 is limited to just around 87 mph, but the immersion of the driving experience (note: I was over the windscreen from the forehead up) was enough to make it feel fast, at least. Even after just a few laps, and precious little steering, I could tell that everything I grew up loving about Honda was in play here. The six-speed manual offered tight, quick throws, the engine seemed happiest over 5,000 rpm, and the car moved over the earth with direct action and a feeling of lightness. Sure proof that you don't need high performance – the S600 runs to 60 mph in about 13 seconds – to build a driver's car. I could have used 200 miles more, and some mountain roads, to really enjoy the roadster (though I would have wanted a hat).