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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

11 vehicles from Barrett-Jackson Las Vegas worth watching

This weekend will see the world's collector car crowds descend on Las Vegas, NV for one of the biggest shows on Barrett-Jackson's popular auction circuit. There are hundreds of vehicles up for bidding, ranging from a brand-new Lamborghini Aventador to a spattering of Art Deco classics and a huge swath of classic muscle cars.
While it's virtually impossible to assemble an inarguable list of the best cars coming during the three-day, 700-plus vehicle auction, we've sifted through the listings for this year's show - it was a tough assignment, we promise - and assembled a list of what we think will be some of the most interesting lots. We'll admit, it's a bit heavy on American iron, but if you browse BJ's listings, you'll come to a similar conclusion. Still, scroll down for our list of what we think will be the most interesting vehicles at the upcoming auction.

2023 GMC Canyon with ZR2-style off-road suspension caught in spy photos

GMC appears to be testing its redesigned 2023 Canyon pickup with an updated suspension lifted from the ZR2 variant of its Colorado twin. This heavily camouflaged prototype packs what look like Multimatic's DSSV dampers disguised with a black vinyl wrap.  Rumors have pointed to a GMC variant of the Colorado ZR2 since the midsize pickup adopted the AT4 branding for its off-road variant. GM appears to be ready to adopt the formula for GMC's more-upscale pickup as it has for the Silverado. The latter, which has now been officially confirmed, has been spied on the road with its own DSSV shocks disguised in the same fashion as those seen here. This prototype is riding high – even for an AT4 – and sports a set of knobby Goodyear Wrangler all-terrain tires. We can tell that this is a Canyon rather than another Colorado thanks to the GMC-style fog lamp design, which differs from the Colorado prototypes we've already seen testing. Like the Colorado, the redesigned Canyon is expected to be offered with just one engine: a 2.7-liter turbocharged four-cylinder lifted from the Silverado and Sierra pickups.  Look for the Canyon to debut alongside its Chevy twin sometime in the next year or two as either a 2023 or 2024 model.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 GMC Canyon AT4 Inside and Out | Autoblog