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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC Canyon AT4X rumored to get more extreme AEV Edition

When GMC debuted the new 2023 Canyon pickup in August, the midsize lineup gained the hardcore AT4X off-road trim the brand has been spreading throughout its wares. The new top-of-the-line model is GMC's version of the Chevrolet Colorado ZR2 and features the same off-road goodies, like the Multimatic DSSV suspension, unique front fascia, more skid plates, front and rear locking differentials, and a Baja drive mode turning the 33-inch tires. The Edition 1 launch model adds to the production goods by bolting on a front safari bar with a 30-inch light bar, a Comeup winch, an upgraded front skid plate, reconfigurable bed rails, front and rear underbody cameras, and special badging. The Canyon AT4X Edition 1 was gone almost immediately, because of course. However, Muscle Cars & Trucks reports that something just as special could be coming for buyers in the form of a Canyon AT4X AEV Edition. American Expeditionary Vehicles already breathed all over the last-gen Chevrolet Colorado and the current Chevy Silverado, looks like GM not only intends to keep the relationship going but expand it. MCT credits a source for news that the AEV-worked Canyon will get a snorkel and 35-inch tires. Chevrolet offered a snorkel as an aftermarket piece for the Colorado ZR2 Bison, and AEV sold a ZR2 Bison version with a snorkel attached. The new report claims GMC will make the elephant trunk a factory option, fitted to the driver's side this time instead of the passenger's side because of the new engine. The 35-inch tires would be a huge add-on, giving the Canyon the same kind of footprint as the Jeep Wrangler Rubicon Xtreme Recon and a couple of Ford Bronco trims. The additional two inches over the 33-inch tires on the AT4X make a big difference when the trail gets dicey. MCT says the AEV will get the same bumper as the Edition 1, which means a reduced approach angle in return for an integrated winch. The standard AT4X bumper permits a 36.9-degree approach angle, the winch-equipped Edition 1 drops that to 32.8 degrees. It's not clear which winch would hide behind that bumper, though. GMC factory fit is the Comeup Seal Slim 9.5rs rated at 9,500 pounds. AEV offers a Warn 9.5 XP-S with the same weight rating for its Colorado ZR2 Bison.  Speaking of which, since the Colorado arguably started all this, Chevy fans can expect their midsizer to acquire the same bundle as the Canyon AT4X AEV.

Driving the C8 Corvette, and previewing GM's electric future | Autoblog Podcast #617

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. First they dive right in to the experience of driving the 2020 Chevrolet Corvette, followed by their review of the Mercedes-Benz GLE 350. Then they talk about the week's news, beginning with the whole slew of electric vehicles General Motors surprised us with at its EV Day. Next, they discuss the possibility of Porsche building a hybrid 911, as well as news about Ford's electric Transit van making its way to the U.S.. Last, but not least, they take to the mailbag to help a listener pick his next car in the "Spend My Money" segment. Autoblog Podcast #617 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2020 Chevrolet Corvette Stingray Driving the 2020 Mercedes-Benz GLE 350 GM EV Day: Cadillac Celestiq and Lyriq, GMC Hummers and more A hybrid Porsche 911? Ford Transit electric commercial vans coming to U.S. Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: