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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

GM offering factory-backed extended warranty for Chevys, GMCs, Buicks and Cadillacs

Cars are generally more reliable than ever before. When things do go wrong, every automaker offers some form of factory warranty (in most cases at least three years and 36,000 miles, though many extend even longer), providing peace of mind to new-car buyers that many faults will be fixed at no charge to the customer. Starting today, GM is offering a new optional plan that will extend the factory warranty on all new Chevy, GMC, Buick and Cadillac products. In the past, extended warranties have been offered as dealer add-ons, with all profits from these sales going to the dealership. GM's new program can be viewed as another nail in the the looming dealership-model coffin. According to Automotive News, some dealers aren't happy to see GM cut into their business like this, saying that it helps GM far more than it does dealers. GM says the new program will help keep customers in the GM family. Customers are also more likely to visit a GM service center rather than going to an independent repair shop. Currently, new Chevy and GMC vehicles come with three-year/36,000-mile warranties. Buicks and Cadillacs are covered for 4 years or 50,000 miles. The new program extends Chevy and GMC warranties to five years or 60,000 miles. Buick and Cadillac warranties extend to six years or 70,000 miles. GM, citing IHS Markit, says most owners keep new cars for about 6.8 years, so these warranties will cover most of the length of their ownership. The extended warranty will add between $1,000 and $2,000 to the price of a vehicle, and the additional cost can be rolled into the vehicle's purchase or lease price. Unlike many dealer extensions, the factory program covers the vehicle no matter who owns it. That should help increase the car's resale value if it's sold within the covered timeframe. GM says there's no deductible and no need to file a claim form when getting warranty repairs. Additionally, dealerships can continue to sell their own extended warranties or service contracts. Related Video:

2022 GMC Yukon AT4 to offer 6.2-liter V8

A year ago, GM said it was considering making its 6.2-liter V8 available outside the flagship trims of its full-sized SUV trio of Chevrolet Tahoe and Suburban, and GMC Yukon. There has been a year of gnashing teeth on GM forums since the automaker decided to meditate on the issue, but GM Authority reports The General has finally made the call — the 2022 Yukon AT4 will offer the 6.2-liter. This follows last week's news that three 2022 Chevrolet Tahoe and Suburban trims would also add the 6.2-liter as an option. With the Yukon Denali already in the 6.2-liter camp, only the Yukon SLE and SLT will be left out. Those latter two levels will continue to offer the 3.0-liter Duramax diesel as the optional engine, which the AT4 trim cannot take advantage of because the AT4's front fascia and skid plate interfere with the diesel's plumbing. The 5.3-liter V8 that's the standard engine makes 355 horsepower and 383 pound-feet of torque. The 6.2-liter makes 420 hp and 460 lb-ft. As has been pointed out, the 5.3-liter can tow 200 pounds more than the 6.2, but fuel economy is a wash — the 5.3 only gains 1 mpg in the city over the 6.2. This is a pure power play. For the moment, it looks like Yukon AT4 buyers won't need to do anything other than check a box to get the 6.2-liter. That's the opposite of what some Tahoe and Suburban buyers will face when trying to get the 6.2-liter for their rigs; outside of the Premier trim, Chevy put the engine behind a paywall of option packages. Since GMC hasn't revealed pricing for the 2022 lineup yet, we don't know what the surcharge will be for the big engine. The GMC Sierra AT4 pickup charges $2,195 to go from the 5.3 to the 6.2, so that's probably in the ballpark. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.