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New recall issued in 2019 Chevy Silverado and GMC Sierra brake software saga

General Motors (GM) has issued a new recall for select 2019 Chevy Silverado 1500 and GMC Sierra 1500 pickup trucks that aims to resolve a faulty fix for a previous recall. According to National Highway Traffic Safety Administration (NHTSA) campaign No. 20V055000, a software update for the Electronic Brake Control Module (EBCM) could cause the electronic brake assist to be disabled.  The NHTSA first launched a recall for 463,995 Silverados, Sierras, and Cadillac CT6es on December 12, 2019 due to a software issue in the electronic brake control module (EBCM) that could disable the electronic stability control (ESC) and anti-lock braking system (ABS). As a response and resolution to that recall, GM began to reprogram the software in affected vehicles. GM later learned that the fix was creating a different problem. The installed software had its own error that was disabling the electronic brake assist. If customers see “Service Brake Assist” or “Service ECS" diagnostic warnings, they should park the vehicle and have it towed to a dealership, GM warns. While GM was going through the process of testing, pinpointing the issue, determining action and working with the NHTSA, safety experts have criticized Chevrolet and GMC for not reacting promptly and appropriately.  According to the recall, 148,055 are now affected, all of which do not meet the standards of Federal Motor Vehicle Safety Standard (FMVSS) number 126, "Electronic Stability Control" and 135, "Light Vehicle Brake Systems." To fix the braking issue, GM will once again reprogram the software. GM began notifying owners of the recall on February 10, 2020. Related Video:

2020 GMC Sierra HD pricing announced

Just as with its Chevy twin, pricing for the 2020 GMC Sierra HD has been revealed. Unlike the Chevy, though, prices haven't dropped across the board. The ultimate base prices for the 2500 HD and 3500 HD are technically less than the 2019 models at $37,195 and $38,395 respectively, but that's because those are the reintroduced regular cab models. Matching up the body styles of the last year's cheapest Sierras with their new equivalents, and the prices have crept up a few hundred dollars. But the next highest trim level, SLE, drops in price by nearly $2,000 between equivalent trucks. Equivalent SLT trucks are up nearly $2,000 each, though, and the base Denalis have gone up by about $7,000. This is due in part to the 2020 Sierra Denali no longer being offered with two-wheel drive. Comparing the old and new four-wheel drive models, the price is still up by about $4,000. While the new Sierra HD is only more affordable than the last one in certain circumstances, they all feature more capability. The standard 6.0-liter gas-powered V8 makes an extra 41 horsepower and 84 pound-feet of torque than the old one for a total of 401 horsepower and 464 pound-feet of torque. The 6.6-liter diesel V8 still makes 445 horsepower and 910 pound-feet of torque, but it now gets a 10-speed automatic transmission. Maximum fifth-wheel towing has increased, too. For the 2500, that number jumps from 15,400 pounds to 18,500 in the new model. For the 3500, fifth-wheel towing goes from 23,100 pounds to 35,500 pounds for the new truck. And of course, you can get GMC's fancy MultiPro tailgate on the new Sierra HD. One final note on the Sierra HD's pricing: it has the highest base price of the full-size heavy duty trucks. The Ford F-250 Super Duty is the cheapest at $34,745 and is closely followed by the Ram 2500 at $35,090. The full range of GMC Sierra HD pricing is listed below: Sierra 2500 HD Regular Cab Sierra: $37,195 SLE: $41,595 Double Cab Sierra: $39,795 SLE: $43,595 SLT: $52,195 Crew Cab Sierra: $41,595 SLE: $45,395 SLT: $53,995 AT4: $59,295 Denali: $65,295 Sierra 3500 HD Regular Cab Sierra: $38,395 SLE: $42,795 Double Cab Sierra: $41,195 SLE: $44,995 Crew Cab Sierra: $42,795 SLE: $46,595 SLT: $55,195 AT4: $60,495 Denali: $66,495 Update: The estimation of price difference between 2019 and 2020 Sierra Denalis has been corrected. Additional clarification of Denali price changes has also been added.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits