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GMC Hummer EV could have had the Chevrolet Avalanche's Midgate

One of the many rumors swirling around the GMC Hummer EV claimed the truck would resurrect the Midgate inaugurated by the original Chevrolet Avalanche. Although we now know there's no way to fully knock down the partition between the cab and the cargo box, the firm revealed the rumor wasn't entirely false. "There was [a Midgate] early on. We opted for the functionality of the drop glass in the back. With the package layout and things like that, it was not advantageous to pursue that one. And, the five-foot bed was kind of the industry standard in regards to price of entry in that segment," explained John Mack, the Hummer's exterior design management, during an interview with Muscle Car & Trucks. The Hummer will go on sale with a five-foot box, and it doesn't sound like a longer bed will be available, so a modern version of the Midgate would have made the model more versatile by giving users the ability to fold down the partition behind the rear seats to carry bulky items, like plywood and ATVs. It's a feature that would have inevitably made the truck more complicated to build, however, because it adds moving parts that need to be sealed. Hinges, seals, and latches in turn add weight, and complexity almost always invites high manufacturing costs. As an electric pickup built with newly-developed components, the Hummer already has enough of each. Motorists who need to carry something that's significantly longer than the cargo box aren't entirely out of luck. As Mack pointed out, the rear window drops into the partition, so owners will have the ability to haul surfboards, lumber, or anything else that's relatively long and reasonably thin by simply pushing a switch. Alternatively, the only thing limiting cargo space when the roof comes off is the sky — or, depending on where you live, bridges. Mack didn't reveal when the Midgate was dropped. GMC launched the Hummer project in April 2019, and it previously released early design sketches that show how the truck transitioned from a sketch to a prototype. As of writing, nothing suggests the Midgate will make a comeback in the near future on any member of the General Motors portfolio. It was introduced in 2001 on the first-generation Chevrolet Avalanche, which went on sale in the United States for the 2002 model year. It later spread to Cadillac's luxed-up variant of the truck, the Escalade EXT, and to the short-lived GMC Envoy XUV.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GMC Sierra 1500 AT4X: Can you sleep in it?

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The recently introduced GMC Sierra AT4X is an impressive combination of off-roading and luxury. But can you sleep in it? Pickups are great for towing campers or as a platform upon which to build out overlanding rigs, but from the factory they usually aren’t as useful as SUVs to sleep in, considering half of the length of the vehicle is taken up by the bed. Let's see how the AT4X fares. Space The biggest thing to consider when it comes to camping in your car is whether or not there is enough space in it for you and possibly a partner to lay down comfortably. This is tough when it comes to pickup trucks, which are hampered by the fact that half (or more) of the length of the vehicle is taken up by the bed of the truck. Some trucks have added features like lie-flat seats that make sleeping in them a bit easier, though itÂ’s still not a perfect solution. Unfortunately the AT4X is not one of those trucks. While the seats do lay back quite a good amount, I wasnÂ’t able to get comfortable enough to rely on them for a good nightÂ’s rest. To the rear we go. If youÂ’re vertically challenged, you may be in luck, especially if you donÂ’t sleep stretched out. The Sierra 1500 is a wide truck, almost 7 feet wide in fact. The rear bench measures 56 inches in width, which isnÂ’t a great option for most adults unless you really like sleeping in the fetal position. ItÂ’ll do in a pinch but I wouldnÂ’t expect to get a great night's sleep again and again.  Below the bench, which folds up and out of the way, is a relatively flat floor which can offer a bit more length. At 63” it still isnÂ’t enough for me to lie down with the doors closed, but it is much less cramped than spending the night on the bench. The subtle bump in the middle of the floor, which is much less severe than the ridges in the bed, can easily be remedied by an inflatable sleeping pad like the Sea to Summit Ether Light XT, or, even better, a cheap air mattress from Walmart. The Bed The bed of the AT4X seems like the most logical place to sleep. After all, it is named the bed for a reason right? If you have an inflatable mattress, then sure, but due to the ridges on the floor, a simple sleeping pad and sleeping bag will not be enough here. Additionally, the length of the bed leaves something to be desired.