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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Sunday Drive: Variety is the spice of life

If there's any one new vehicle the entire world is anxiously waiting for, it's the Jeep Wrangler. Yes, of course the iconic off-roader has a loyal following here in America, but you could plop a Wrangler pretty much anywhere on the globe and everybody will know what it is. Put simply, the redesigned 2018 Jeep Wrangler JL has big, muddy shoes to fill, and the readers of Autoblog are just as interested in the Wrangler's rebirth as anyone else. Moving along, we were fortunate enough last week to spend a bit of time in nearly every version of the venerable Volkswagen Golf all in one day. There isn't a Golf we don't like, but there's one, easily identifiable by its three-digit name, that stands above all the rest: GTI. We think it's the best Golf you can buy, even if there's an R-badged variant that slots above the GTI in VW hierarchy. Rounding out our recap are three vehicles that could hardly be more different. The 2019 GMC Sierra, which was seen wearing pretty light camouflage, is a truck. The Lamborghini Terzo Millennio – which isn't going to go on sale, ever, at any price – is a conceptual supercar. And the Honda CB1000R is a retro-themed naked standard motorcycle. Variety really is the spice of life. 2018 Jeep Wrangler spy shot mega gallery Driving nearly every VW Golf: Base, GTI, R, Alltrack — here's what we learned 2019 GMC Sierra spied sporting just a thin wrapping The Lamborghini Terzo Millennio is a brutally fantastic EV supercar concept Honda unveils 2 new motorcycles, including retro-flavored CB1000R Image Credit: Brian Williams GMC Honda Jeep Lamborghini Volkswagen Technology Truck Convertible Crossover Hatchback SUV Performance sunday drive vw golf gti lamborghini terzo millennio

GMC Hummer EV coming to Extreme E with Chip Ganassi Racing

The electric off-road racing series Extreme E is getting another famous face. This time it's not a person, but rather a vehicle: the GMC Hummer EV. GMC announced that it will be the main sponsor for the Chip Ganassi Racing Extreme E team. With the sponsorship, GMC gets to tweak the Extreme E Odyssey 21 race SUV to look more like the Hummer EV pickup and SUV that starts production late this year. The changes are subtle but effective, with the nose getting a full-width light-bar motif. Of course the race SUV is vastly more rounded than the road-going truck. It also features a standardized chassis from Spark Racing and a battery pack from Williams. The team is able to provide its own electric motor, though, which the series limits to 550 horsepower. The GMC Hummer EV race SUV will make its competition debut alongside several other pedigree teams at the first Extreme E event in Saudi Arabia this April. Three teams are operated by Formula One drivers including Sir Lewis Hamilton, Nico Rosberg and Jenson Button, the latter of whom will be driving. Andretti United will also field a team, a familiar competitor to Chip Ganassi in other racing series such as IndyCar. As for drivers, two World Rally Championship champions will compete: Carlos Sainz and nine-time consecutive champion Sebastien Loeb. The series will feature five races and with the way the competition is shaping up, they should be very interesting to watch. Related video: