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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC and AEV reveal Sierra Grande upfit SEMA concept

If there was any question as to whether GMC was dedicating resources to its off-road models, it was dismissed the instant American Expedition Vehicles entered the conversation. The two have already partnered to produce a GMC-branded alternative to the Chevrolet Colorado ZR2 Bison. The 2024 GMC Canyon AT4X AEV Edition is midsize pickup perfection, but the collaboration is far from over. With GMC now pushing the AT4X package on its heavy-duty pickups, AEV is looking for ways to explore the space.  "The Sierra Grande Concept represents AEV’s creative vision of how the company would further elevate the adventure-ready foundation of the GMC Sierra HD AT4X into a legendary overlanding rig," AEV said in its announcement The Sierra Grande is all Sierra HD AT4X underneath. The steering knuckles, control arms, rear suspension and butter-smooth DSSV dampers are all lifted directly from the production truck. This SEMA-bound concept is the quintessential upfit smorgasbord, boasting everything from add-on lighting to upgraded underbody protection. There are even two winches — one for the front and one for the back. If you ask us, they should have gone ahead and put one on each side too.  The snorkel pairs nicely with the 40-inch BF Goodrich tires, and the onboard air system guarantees you're never in a pickle when you hit pavement to head home. The bed is aluminum, but the skid plates are stamped steel (as is the brush guard). The front winch is rated for 12,500 pounds; the rear for "just" 9,500.  Unlike the Canyon AT4X AEV Edition, the Sierra Grande is merely an exercise — for now, anyway. We suspect that GMC has plenty more in store for its off-road trucks.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mary Barra reportedly confirms GM's electric pickup truck plans

According to Motor Authority, CEO Mary Barra confirmed General Motors' intentions to build an electric pickup truck this week. Whether or not it would be an all-new vehicle is unknown. The news comes not even a week after Ford announced a $500 million investment in electric-vehicle startup Rivian. First, electric powertrains were integrated into cars. Then came the crossovers and the SUVs. Naturally, then, the next wave will be pickup trucks. Ford is set to produce an electric F-150, Rivian has the R1T, and now General Motors has reportedly confirmed its plans to introduce a competitor into the field. The article says the topic was brought up in a recent investor call as part of a brief overview of the automaker's electrification strategy. That's where the details end, however, as there is no indication of a timeline, what GM brand would carry the truck, or whether it would be an entirely new product or an adaptation of a current model. The latter seems most likely, which points to the Chevrolet Silverado or the GMC Sierra as possibilities. Chevrolet has been GM's electrification leader this decade with the Bolt and Volt, so an electric Silverado would align well with that messaging and branding. However, an electric pickup would likely be a pricier premium product, which could align it better with GMC. Autoblog has reached out to GM for comment and will update this space when we get a response. Green Rumormill Chevrolet GMC Truck Electric Future Vehicles Mary Barra electric truck chevrolet silverado