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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

GMC Hummer EV will weigh 9,046 pounds

In the 2000s, Hummer's unique breed of off-roaders summoned a dark cloud of disapproval from environmentalists because they were gas-guzzling SUVs with mammoth dimensions. GMC's born-again Hummer EV will escape the gas guzzler label by running solely on electricity, but it will be even bigger and much heavier than its predecessors. Enthusiast site GM-Trucks reported the Hummer EV will tip the scale at 9,046 pounds (4,103 kilos if you're outside of the United States) in its quickest configuration, and a GMC spokesperson told Autoblog that figure is accurate. For context, the H1 Alpha released for 2006 (and often considered the ultimate Hummer) weighed 8,113 pounds, the H2 checked in at 6,614 pounds with the 6.2-liter V8, and the H3 was comparatively light at 4,600 pounds. When it lands, the Hummer EV will be one of the heaviest new cars sold in the United States. Part of its plumpness can be attributed to its colossal dimensions; it measures 216.8 inches long, 86.7 inches wide, and 81.1 inches tall. In comparison, the H1 stretched 185 inches long, 87 inches wide, and about 78 inches tall. The electric powertrain also played a major role in slinging the Hummer's weight into dually pickup territory. Batteries are heavy, and the Hummer EV's Ultium pack reportedly has a capacity of over 200 kilowatt hours. It has three electric motors, too. Note the 9,046-pound figure applies only to the sold-out Launch Edition model, which will offer 1,000 horsepower, the aforementioned 200-kilowatt battery, and the supercar-like ability to hit 60 mph from a stop in three seconds. GMC will launch cheaper, slower, and presumably considerably lighter variants of the truck in the early 2020s. Although SUVs are often heavier than comparable trucks due to the additional sheet metal, the people-hauling Hummer should weigh less than the cargo-carrying variant. As we reported in April 2021, its output will be limited to 830 horsepower because it's 20 inches shorter than the truck, and the bigger battery pack doesn't fit in this footprint.

GMC confirms Hummer EV will be joined by an electric Sierra, or Sierra-like, pickup

GMC will step into the electric vehicle arena for the first time when it begins building the Hummer EV in 2021. While it's not planning on becoming an electric-only brand, it has more battery-powered models in the pipeline. "There will be an all-electric Sierra pickup, but no timeline yet. But, the plan is to make it electric; this whole electric thing is a moving target," Lynn Thompson, the president of a Buick-GMC-Cadillac dealership in Missouri, told the Detroit Free Press. He said executives revealed those plans during a national dealer meeting. What remains to be seen is whether the truck will be an electric variant of the Sierra as Thompson said, or if it will arrive as a standalone electric truck with Sierra-like dimensions and capabilities. Sister company Chevrolet is also planning to launch an electric pickup in the coming years, and it strongly hinted it will take the second route. Its entry into the segment won't look like a Silverado, and nothing seriously suggests it will be badged as one. It will also be interesting to watch how GMC ensures that the truck doesn't overlap with the Hummer EV, which will exclusively be offered as a four-door pickup with a relatively short cargo box when it arrives in stores as a 2022 model. Our crystal ball tells us the Hummer will be marketed as a more expensive model aimed at weekend adventurers who want to make a statement, while the Sierra-like model will be cheaper and primarily aimed at buyers who merely want a truck, whether they're commuters, contractors, or fleet operators. Chevrolet's entry into the segment will slot beneath these two models. General Motors used this strategy nearly 20 years ago to keep the Hummer H2, the GMC Yukon, and the Chevrolet Tahoe in separate corners of the same room. GMC's electric truck could share powertrain and chassis components with the Hummer EV. It might also be built in the same Hamtramck, Michigan, factory that parent company General Motors is funneling $2.2 billion into. Regardless of the path it takes, GMC is not going all-electric. "[GMC boss] Duncan [Aldred] said we're certainly not going to abandon our internal combustion engine vehicles because that's our core business, and that was good to hear. It's to let people know they're not going down the same road as Cadillac," a dealer who asked to remain anonymous said. Cadillac might go EV-only by 2025, starting with a crossover named Lyriq, and many of its dealers have refused to spend $200,000 on upgrades.