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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2021 GMC Canyon trims overhauled, SL and SLT disappear

Until this year, the GMC Canyon has offered six trims in two drivetrains: SL, a base model simply called Canyon, SLE, All Terrain, SLT, and Denali, with all but the SL available in either 2WD or 4WD. GM Authority credits "dealer sources" for news that the 2021 Canyon has had its trim steps overhauled. According to the chart in the report, the SL and SLT are no more, the base Canyon gets replaced by a trim called Elevation Standard, and SLE turns into Elevation. We already know that All Terrain has given way to AT4, while Denali remains in the top spot. Trim content doesn't change with the names, but there's no equivalent for the SLT trim in terms of spec. The GMC site lists the 2020 SLE and SLT on the same page, and a shopper must burrow into the spec comparison page to figure out the differences. The SLT only comes with the 3.6-liter V6 and eight-speed transmission, and makes features like remote start, climate control, heated mirrors, heated seats, hitch guidance, and a spare tire standard equipment. It also chromes the exterior door handles, and offers a Cocoa/Dune leather interior that can't be had on the SLE. It's possible the SLT's $4,700 premium over the SLE led more buyers to start with the SLE and add the engine and options they wanted.   We have a number of questions that we'll need to wait for GMC's official announcement to answer. The 2020 Canyon offers an Elevation Edition package for $650 that adds a black grille with body-colored surround, and 18-inch Satin Graphite wheels in all-terrain rubber. There's also a California Elevation Special Edition for $1,195 with all-weather floor liners, assist steps, and mud flaps. They could be optioned on the SLE but not the SLT. With the addition of two Elevation trims, we'll find out if the packages get renamed or go away. Separately, CarBuzz spotted a 2021 GM Fleet Order Guide that mentions a leveling kit option, LPO Code SQS, for the Canyon and the Chevrolet Colorado. We noted the inclusion of a leveling kit in the coming Canyon AT4 Off-Road Performance Package. According to the order guide, the option can be ordered only for the Canyon AT4 trim, but it's not clear if that's an a la carte choice or if buyers must order the Off-Road Performance Package. On the Chevy, the rake-removal equipment can be had with the Colorado 4x2 Z71 or the 4x4 Work Truck, LT, and Z71. Related Video:

Hummer EV range listed at 334 miles in MyChevrolet app

Forums of late have been cracking for interesting news, the Hummer Chat forum next in line to keep us intrigued. When member BahamaTodd updated his MyChevrolet app to version 5.7.0, he clicked through to the Energy Assist page and found three GM electric vehicles listed, plus their estimated range figures on a 100% charge. One was the 2022 Chevrolet Bolt, rated for 259 miles, the second was the 2022 Chevy Bolt EUV, rated for 247 miles. The third was an unexpected entry, being the 2022 GMC Hummer EV pickup, listed as able to go 334 miles on a full charge. When BahamaTodd clicked on the Hummer, a map appeared with a dotted line outlining the entire geographical area available to him based on his current location. The figures for both Bolts are the official EPA estimates. The mileage figure for the Hummer is a mystery, as is why it's popped up here in the MyChevrolet app instead of the MyGMC app. The EPA hasn't certified the 2022 Hummer yet, so that's not the source. On the other hand, a little more than a week ago, GM said the Hummer EV could go 350 miles or more based on the automaker's estimates. We assumed GM was referring to the Hummer Edition 1, the sold-out launch model which will be the only trim produced for the 2022 model year, fitted with three electric motors making a combined 1,000 horsepower. The first and safest assumption is that the app data is placeholder information, not intended to be spread on the Internet and dissected. If it does apply to a Hummer EV, it could denote a specific trim or options. The Edition 1 will be available with street tires. It's perfectly reasonable to believe the chunky, 35-inch knobblies that shown in all the press materials could eat up 16 miles or so of range, about a 4.8% loss. Or GM's range estimate could have been meant for one of the future Hummer EV variants, like the slightly less-powerful tri-motor EV3X with 800 hp, the 625-hp dual-motor EV2X, and the base, 625-hp dual-motor EV2. With pre-production of the Edition 1 slated to begin at GM's Factory Zero any day now, answers shouldn't be long in coming.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.