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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2019 GMC Sierra AT4 gives Raptor and Ram a new off-road rival

The 2019 GMC Sierra AT4 blends off-road hardware into a modern, thoroughly updated pickup truck that doesn't skimp on power, luxury, or safety equipment. From its higher suspension setup to its available carbon-fiber cargo bed and the new MultiPro tailgate, the 2019 Sierra AT4 is a direct shot across the bow — or cargo beds, if you prefer — of staunch rivals like the Ford F-150, Dodge Ram and Toyota Tundra. Revealed tonight in New York City, ahead of this week's New York International Auto Show, the truck may seem to be in a strange setting. Then again, with the amount of tire-swallowing potholes currently scattered around the Big Apple, a rugged truck like the Sierra AT4 could be the perfect vehicle for either off-road excursions or an especially bumpy commute. Riding two inches higher than the standard 2019 Sierra, the AT4 comes with standard features like all-wheel-drive with a two-speed transfer case, locking rear differential, Rancho monotube shock absorbers designed specifically for off-roading, along with skid plates and 18- or 20-inch alloy wheels fitted with all-terrain tires or optional, mud-loving Goodyear Wrangler Duratecs. Hill descent control and GMC's Traction Select system are also standard. The latter of these two lets the driver choose between preset drive modes, suitable for various types of terrain and weather conditions. The system then adjusts throttle response, shift points, and the electronic stability control according to each mode. Related: 2018 GMC Sierra 1500 buying guide "The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life's beaten path," said Duncan Aldred, vice president of Global GMC. "It's also the beginning for the AT4 brand, which will be seen on every vehicle in our lineup in the next two years." Based on the new 2019 Chevrolet Silverado, the GMC Sierra (including the AT4 model) looks to stand out from its corporate cousin in terms luxury touches, along with some subtle exterior details. For the AT4, these visible differences include a body color grill surround and bumpers. Meanwhile, the inner grille, front fog-lights and faux fender vents feature a black-chrome finish. It's not flashy, which is probably exactly what GMC wanted for its upscale truck. The standard engine is a 5.3-liter V8, though buyers can choose an optional 3.0-liter turbo-diesel inline-six or 6.2-liter V8.

2022 GMC Sierra AT4X First Drive Review | Luxury off-roader

BORREGO SPRINGS, Calif. – What does the 2022 GMC Sierra AT4X have in common with the Aston Martin Vulcan, Mercedes-AMG GT, Camaro ZL1 and Ford GT? The answer: Multimatic DSSV spool-valve dampers. These dampers – or shock absorbers as theyÂ’re also called – are a lot like the adaptive dampers found in many sport and luxury vehicles. In a general sense, they allow drivers to select how soft or firm a ride they want, but the Multimatic dampers are quicker to respond and have additional benefits related to off-roading.  Off-roading is the main reason this new AT4X model has been added to the Sierra lineup this year, along with its elevated levels of luxury. ItÂ’s a big step up from the existing less-capable AT4 trim, which misses out on the DSSV dampers, electronically locking front and rear differentials, and 32-inch Goodyear Wrangler DuraTrac Mud-Terrain tires. The timing of this debut coincides with a significant overhaul for the entire 2022 Sierra lineup, including revised styling, a more muscular 2.7-liter turbo-four engine, and most notably, an interior overhaul that replaces this generationÂ’s dull and outdated dashboard with a fresh, modern and more competitive interpretation bolstered by a large 13.4-inch touchscreen powered by the Android Automotive OS. Upping the luxury further is a new, fully-loaded Denali Ultimate trim that includes the Super Cruise automated driving system, though our time in the revised 2022 Sierra was almost entirely in the AT4X. In addition to the off-road equipment and interior improvements listed above, the Sierra AT4X features the 420-horsepower 6.2-liter V8 as standard equipment, improved underbody skid plates, and a new Terrain drive mode. But thatÂ’s not all, because the AT4X is also differentiated by the X-less AT4 with a cabin thatÂ’s almost as extravagant as that luxurious Denali model, minus the availability of Super Cruise. Ventilated seats with massage functions, premium leather upholstery, wood trim and Bose audio are all standard. Altogether, this big truck could be the perfect way to get to your next glamping adventure. We had the opportunity to check out the AT4XÂ’s capabilities within the Anza-Borrego Desert State Park, a few hours east of San Diego. There, we encountered long stretches of dried riverbeds, narrow chokepoints as well as steep climbs and descents. After dropping pressures in the Goodyear mud-terrain tires to a flaccid 15 psi, we skimmed through the silted riverbeds with ease.