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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

2024 GMC Sierra HD prices start at $46,295, increasing $100 to $2,500

After an online reveal in October of last year, prices for the 2024 GMC Sierra HD have crept online thanks to GM Authority. The upscale heavy duty pickup gains a new-look design and a more powerful turbodiesel V8 that boosts the tow ratings every HD buyer likes to keep up their sleeves like aces. The optional 6.6-liter turbodiesel Duramax V8 increases horsepower 25 ponies to 470 and torque by 65 twists to 975 pound-feet, both numbers matching the 2024 Chevrolet Silverado HD's diesel output. The torque comes with more useful delivery as well, GMC saying it increased low-end twist by about 25% thanks to a new turbocharger. Buyers who go for the 6.6-liter gas V8 will command 401 hp and 464 lb-ft. Both engines run output through a ten-speed automatic. One the gasser, the new gearbox replaces a six-speed auto. The standard 2500 HD's towing capacity checks in at 22,500 pounds (a 4,000-pound improvement), the 3500 HD capable of towing up 36,000 pounds. Broadly speaking, designers drew a more angular front end with a new-look grille, sharper-looking lights, and a redesigned bumper. New wheels are part of the update as well; the 3500 HD dually gets 18-inch polished aluminum wheels, and 22-inch units are optional on single-rear-wheel trucks. Finally, the color palette grows with six optional shades called Titanium Rush Metallic, Sterling Metallic, Volcanic Red Tintcoat, Redwood Metallic, Meteorite Metallic and Downpour Metallic. Configuration variables include Regular, Extended and Crew cabs, and Pro, SLE, SLT, AT4, AT4X, Denali and Denali Ultimate trims. The AT4X is late availability, the Denali Ultimate is new for 2024. The Denali Ultimate comes with the 6.6-liter turbodiesel V8, a trim-specific grille, 20-inch machined-aluminum wheels with high-gloss black accents, power-operated running boards, leather upholstery, wood interior trim, massaging front seats, a Kicker sound system and exterior emblems featuring Alaska's 20,310-foot Mount Denali.  Pricing is up by $100 to to $2,500 depending on trim.