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2023 GMC Sierra prices up, start at $38,995 for Sierra Pro Regular Cab

It was only 90 days ago that GM Authority, typically a reliable source in these matters, reported on pricing for the 2023 GMC Sierra lineup before official numbers were released. Those early figures were apparently just placeholders. Now that GMC's uploaded the full 2023 configurator for the 2023 Sierra, not only are MSRPs higher except on the base trim, the destination charge has risen from $1,795 to $1,895. The sticker prices including destination and their changes from those late August sums are: Sierra Pro Regular Cab Standard Box 2WD Turbo 2.7L I4 L3B $38,995 ($1,025 less) SLE Double Cab Std Box 2WD Turbo 2.7L I4 L3B $52,095 ($1,100) Elevation Double Cab 2WD Turbo 2.7L I4 L3B $53,795 ($1,200) SLT Crew Cab Short Box 2WD 5.3L V8 L84 $57,795 ($1,300) AT4 Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $68,595 ($1,495) AT4X Crew Cab Short Box 4WD 6.2L V8 L87 $83,595 ($3,395) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $67,595 ($1,095) Denali Ultimate Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $82,940 ($745) The Sierra's price bumps ranging from $745 to $3,395 come in tandem with the prices of the 2023 Chevrolet Silverado going up anywhere from $800 to $1,800. The $3,395 MSRP boost on the Sierra AT4X skews the price curve because of extra equipment. GMA reported in July that the standard AT4X would inherit parts from the Sierra ATVX AEV created in collaboration with American Expedition Vehicles. That's what's happened. A revised grille with gloss black and dark nickel trim, AEV front and rear bumpers with increased approach and departure angles, a hot-stamped hardened steel front skid plate inflate the cost and give the ATX4 a little more capability off-road. The equipment list also narrows the gap from the regular AT4X to the AT4X AEV, the latter going just a bit further with four more skid plates, AEV's Salta wheels, and a smattering of black trim around the body. We're still waiting for official pricing on the AT4X AEV. The image above shows shows how similar both trucks will look when the AEV arrives, with the standard AT4X on the left, the AT4X AEV on the right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC Sierra AT4X reportedly on the way, nameplate could be GMC's ZR2

In 2016, GM filed an application with Mexico's Institute of Industrial Property to reserve the name AT4X, and in 2019, the automaker made the same request to the U.S. Patent and Trademark Office. Seeing that GMC's current AT4 trim replaces the former All Terrain trim used on the last-gen Sierra pickup, there have been suspicions ever since those trademark filings that GM would use the AT4X name to replace GMC's former All Terrain X trim. GM Authority reports that this is precisely what's going to happen, citing "sources familiar with the matter." The outlet even gleaned an equipment group number: 4SG for AT4X, whereas AT4 is equipment group 4SB.  The surmise is that GMC is again developing its versions of Chevrolet's dirt-clobbering pickups that wear the ZR2 name. Spy shooters caught the GMC Canyon earlier this month trotting around on Multimatic's DSSV dampers and a set of 33-inch tires like its Colorado ZR2 sibling. The Canyon already offers an AT4 trim, it's thought this beefier setup will roll into the lineup as an AT4X.  Stepping up to the half-ton league, at the end of last month Chevy released a teaser for the Silverado ZR2, which had been caught in prototype guise (pictured at top) around Detroit on at least two occasions. We've mused that the production Silverado ZR2 could take some hardcore off-roader cues from the factory-upgraded Silverado ZR2 race truck like a lifted stance, long-travel front suspension, four-leaf springs instead of three-leaf, electronic locking front and rear differentials, and a wider track. One of the production prototypes was caught on 33-inch tires, but we wouldn't be shocked to see 35-inchers on the spec sheet. That size would match the race truck and the rubber fitted to the cross-town rivals Ford Raptor and Ram 1500 TRX. A GMC Sierra AT4X would be the plusher, pricier, chrome-ier version of the ZR2. The aforementioned Multimatic shocks could also be on the docket. We'd expect the GMC Sierra AT4X to bow with the heavily updated 2022 pickup, whenever that arrives. Events around the world of late delayed the pickup, its launch now thought to happen late next year or in early 2023. Related Video:  

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.