2005 Gmc Yukon Slt on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC moved the headlights down on the 2024 Sierra EV to prevent glare

There are a lot of things that are different between the 2024 GMC Sierra EV’s design and the gasoline Sierra pickup, but one we noticed right away was the headlight placement. On GMÂ’s full-size gasoline trucks, the headlights are about as far up the front fascia as they can be. In the Sierra EV, theyÂ’re positioned significantly further down and into the lower bumper below the grille. Why are we highlighting this particular aspect of the design? Well, unless you only ever drive massive, high-riding trucks, youÂ’re probably very accustomed to being frequently blinded by them on the road these days. In describing the Sierra EVÂ’s headlight placement, designers told us they intentionally put the lights further down to improve matters. We pulled Phil Kucera, a GMC design manager, aside to ask him about the change. “It tends to be a better spot where itÂ’s not glaring in other peopleÂ’s eyes, right, the lower you get,” Kucera says. Beyond blinding others, putting the headlights lower on the face of the truck improves headlight performance for the driver, too. “Typically the lower the better, because thatÂ’s where theyÂ’re going to be on the road, so thereÂ’s less to reflect off of in fog or rain,” Kucera explained. “If you get them up at a certain height, theyÂ’re going to be reflecting certain things like snow, rain or things like that in your eyes.” 2024 GMC Sierra EV Denali Edition 1 View 13 Photos Of course, youÂ’ll notice on the Sierra EV that the daytime running lights (DRLs) are still big and bold in the upper part of the front end. These lights are around for decor, though, and act as pieces of design rather than a functional way to see at night. In other words, theyÂ’re lights, but theyÂ’re not going to dazzle oncoming traffic or cause glare for the driver like a headlight pointed down the road will.  Moving those lights further down in the front should hopefully be a net positive for other drivers coming across the Sierra EV and for drivers of the truck themselves. How the lights are aimed plays just as much a role in how other drivers perceive oncoming lights, though, so weÂ’ll have to wait and see the real-world performance on this one.  WeÂ’ll also note that moving the actual headlights further down the front end doesnÂ’t take anything away from the design of the Sierra EV. It still features a strong, upright stance that the world is accustomed to seeing from new trucks these days. ItÂ’s no surprise, but GM agrees.

General Motors designers sketch the GMC pickups of the future

It's been a busy few years for GMC's team of stylists. They penned a new look for the Yukon and the Yukon XL, and they gave the Sierra 1500 a nip-and-tuck that we'll discover in the coming months. Overhauling these hugely significant models hasn't stopped them from exploring how the firm's design language can evolve. General Motors Design posted two forward-thinking renderings on its official Instagram account that illustrate two ways to move GMC's design identity forward. Karan Moorjani, who works as an exterior designer for the company's autonomous and electric vehicle division, created a truck that breaks all ties with the Sierra. It's characterized by a tall front end with a wide grille and thin LED headlights, sculpted sides, and an unusually low cab. Generously-sized fender flares and tires suggest Moorjani envisioned it as a serious off-roader. Joe Boniface, a member of GMC's Strategic Advanced Design team, took a more realistic approach to moving the design language forward and away from sister company Chevrolet's. His rendering shows a Heavy Duty model with a Denali-branded grille that takes up most of the real estate on the front end and encompasses horizontal rows of LED daytime running lights. It wears less chrome than the current-generation Sierra HD. Nothing suggests either truck is currently on its way to production; General Motors Design regularly publishes sketches from the brand's stylists. Its fascinating Instagram account also shows a Cadillac off-roader, a battle-ready Chevrolet pickup, and a high-riding, open-top two-seater with General Motors emblems that looks like a race car for the Moon.  "Often, these works are not intended for production," a GM spokesperson told Autoblog. "Instead, designers create them to hone their creative skills, to try new shapes or themes, and sometimes simply for the fun of sketching something badass. The GM Design Instagram account was launched to share some of the most compelling, most badass works GM Designers produce." They're sketches created for the sake of sketching, but they give us a peek at the ideas floating around the minds of the men and women who will draw the next generation of General Motors products. Related Video: