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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2024 GMC Sierra EV Denali Edition 1 reservations closed

Reservation slots for the 2024 GMC Sierra EV Denali Edition 1 are gone. As is the case with just about every vehicle that can be reserved, regardless of cost, there weren't enough slots to satisfy the initial rush. Carscoops noticed the situation first, getting confirmation from GMC that the only avenue remaining for now is to get on a waitlist. GMC's page for the Sierra EV affirms the same, declaring "Reservations are currently full" for the Denali Edition 1. Doing so meant putting down a $100 refundable deposit, a nominal sum that anyone could back out of, but we know by now that market conditions mean between reservation holders and the waitlist there are plenty who will conclude the transaction. Duncan Aldred, head of GMC and Buick, said so himself, telling Automotive News, "It's pretty amazing. A few years ago, when we were planning Hummer, the amount of vehicles sold over $100,000 in the entire industry was not that many. Now, that has radically changed in the last three years. There's been a rapid increase in vehicle prices and there's been an even quicker rise at the top end. We expect to sell out really quite quickly." The Sierra EV Denali Edition 1 comes loaded with quilted seats, real wood trim, Super Cruise, and two motors making a combined 754 horsepower and 785 pound-feet of torque, and starts at $108,695. We don't have a number to put to the phrase "sell out," though. As GM did with the Cadillac Lyriq and Chevrolet Silverado EV, reps wouldn't divulge production caps. Aldred did admit that the reservation number is below 10,000. Two more Sierra EV trims are coming, but they're not due until 2025. That starts with the base Elevation trim bringing an MSRP around $50,000. Note, that MSRP is the prediction now. Three years is a long way away. When reservations open to the public for the standard Sierra EV Denali expected in 2024 and the following trims, GMC plans to keep a tight lid on the pot. Remember, with the Hummer EV, GMC took so many reservations that current production rates mean the automaker won't clear the list for years. Production rates will climb, certainly. However, GM builds the pickups and its Cruise Origin delivery vehicle at its Factory Zero, and there are already 110,000 Silverado EV reservations alone to get through.

GMC Canyon next generation previewed with off-road AT4X trim

GMC is preparing to give the Canyon, its smallest and most affordable pickup, a complete makeover. While we won't see the truck for a few months, the company released a preview image to give us an idea of what to expect and confirmed the lineup will include an AT4X model. Although the teaser keeps most of the sheetmetal hidden, the truck appears to receive a more chiseled hood and concave door skins that should make it look less slab-sided. The fenders are eye-catching as well: They're more punched-out that the current-generation model's. Keep in mind that we're looking at the AT4X trim, which will be positioned as the off-road champion of the range and should consequently get a brawnier-looking design. Other off-road goodies include big Goodyear Wrangler tires wrapped around 17-inch beadlock-capable wheels, plastic wheel arch flares, and rock rails. GMC is keeping additional details under wraps, but we're guessing suspension tweaks are part of the package as well. After all, the current-generation AT4 benefits from a one-inch suspension lift and skid plates, among other upgrades. This isn't the first time we've seen or heard of the Canyon AT4X. Our spy photographers caught a camouflaged prototype that looks taller and considerably more rugged than the AT4 in July 2021, and the Canyon AT4 OVRLANDX concept introduced in August 2021 seemingly previewed some of the features that will trickle down to the production model, including the rock rails and wheel arches. GMC will unveil the next-generation Canyon this summer, and we expect to hear more about it in the coming weeks. And, if a new Canyon is around the corner, that likely means that the next Chevrolet Colorado isn't far behind. Both will compete directly against the new Ford Ranger, which has only been unveiled for overseas markets as of writing and which will spawn a range-topping, V6-powered Raptor. Another competitor the duo will need to fend off is the Nissan Frontier, which got its first update since the 2005 model year for 2022. Already offered on the 2022 Sierra, the outdoorsy AT4X trim will spread across the GMC range in the coming years. Nothing is official yet, but earlier spy shots strongly suggest that the Sierra Heavy Duty will be treated to the AT4X treatment in the not-too-distant future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.