2004 Gmc White Yukon Denali Awd on 2040-cars

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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

Specialty Vehicle Engineering's 750-horsepower GMC Canyon fully revealed

GMC's celebrated Syclone will turn 30 in early 2021, but nothing suggests the company will mark the occasion by releasing a modern interpretation of the pickup. New Jersey-based tuner Specialty Vehicle Engineering (SVE) is taking the matter into its own hands by building a limited number of GMC Canyon trucks with Hellcat-like power. Although the original Syclone received a turbocharged V6, the 2021 model gains a 5.3-liter V8 normally found in bigger vehicles, including the Sierra and Yukon. SVE rebuilt it with forged aluminum pistons, forged steel connecting rods, high-lift valve springs, a custom crankshaft and upgraded fuel injectors among other aftermarket parts. It also added a supercharger to raise the eight's output to 750 horsepower and 600 pound-feet of torque. Power flows to the four wheels via a strengthened 8-speed automatic transmission and a permanent all-wheel-drive system. For context, the first Syclone gave the Chevrolet Corvette a run for its money with a fuel-injected, 4.3-liter V6 turbocharged to 280 horsepower and 360 pound-feet of torque. These numbers were spectacular in the early 1990s since the Sonoma that Syclone was based on shipped with the 105-horse Iron Duke four-cylinder as standard. Even compared with the Sonoma GT that got a naturally aspirated 4.3-liter V6 with 195 horsepower and 260 pound-feet of torque, the Syclone was impressive. SVE installed six-pistons front calipers that clamp 13.6-inch slotted rotors, and it kept the factory brakes out back. It also lowered the suspension by two inches in the front and five inches in the back, upgraded the shocks, and added a heavy-duty rear sway bar. These modifications help drivers make the most of the extra power, but SVE hasn't published performance specifications (like the truck's zero-to-60-mph time) yet. Surprisingly, the eight-cylinder weighs almost the same as the V6 it replaces so the engine swap doesn't affect weight distribution. Visually, the Syclone can't be mistaken for a run-of-the-mill Canyon. It wears a deep front bumper, has cladding over the rocker panels and rides on 20-inch alloys. Edition-specific emblems round out the look, and the list of options includes a body-colored grille as well as a folding tonneau cover. SVE's images show a truck painted black, which was the only color offered on the 1991 model, but it's available in any factory hue. Inside, the modern-day Syclone gains special floor mats and a numbered plaque on the dashboard. Leather is optional.